Global Marketing Manager, NBA

Global Marketing Manager, NBA

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA® 2K, renowned BioShock®, Borderlands®, Mafia, Sid Meier's Civilization® and XCOM® brands; popular WWE® 2K and WWE® SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR® 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What You'll Do

• Lead & Execute High-Impact Projects: Own the execution of large-scale marketing and business initiatives from kickoff through delivery. Collaborate with cross-functional teams—including Commercial, Product, Licensing, Partnerships, Creative, Player Connections, and International—as well as external agencies and partners. Manage multiple concurrent workstreams with precision, ensuring timelines, milestones, and deliverables stay on track.
• Drive Project Management & Process Optimization: Manage the full NBA 2K campaign calendar, overseeing timelines, dependencies, and communication touchpoints. Identify gaps or inefficiencies in workflows and implement process improvements to enhance team agility and operational clarity.
• Facilitate Cross-Functional Collaboration: Serve as a connective force across departments, ensuring consistent alignment and proactive communication. Present ideas clearly, secure stakeholder buy-in, and keep leadership and teammates informed on key developments and priorities.
• Support Partner Management & Franchise Relevance: Maintain a strong working knowledge of the NBA 2K franchise, its seasonal beats, and community culture to contextualize marketing efforts. Help bring brand and partner activations to life—from creative campaigns to on-the-ground moments—infused with relevance and authenticity.
• Lead Athlete Marketing, Live Production & Activations: Support athlete-driven campaigns and manage live-action content production, including oversight of external production partners and agencies. Execute in-person and virtual activations of all sizes, ensuring flawless planning, creative alignment, and seamless delivery.

What Will Make You a Great Fit

• Experienced: 5+ years in marketing, brand management, project management, or a related role, ideally within entertainment, gaming, or consumer brands.
• Highly Organized: Able to juggle multiple deadlines, track dependencies, and manage details without losing sight of the bigger picture.
• Collaborative: Adept at working cross-functionally and fostering strong relationships across departments and time zones.
• Process-Oriented: Naturally inclined to build, document, and improve processes that increase efficiency and clarity for the team.
• Proactive & Problem-Solving: You don't wait for direction—you identify problems early and find solutions fast.
• Adaptable: Comfortable shifting priorities in a fast-paced environment with evolving business needs.
• Communicative: Strong verbal and written communicator who can distill complexity into clarity.
• Passionate about Sports & Gaming: A basic understanding of the NBA and/or NBA 2K is a major plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company's discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.