Director, Field Marketing - Enterprise

Director, Field Marketing - Enterprise

At 2U, we are all in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For:

We are seeking a dynamic and strategic Field Marketing lead to join the edX Enterprise team. As the Field Marketing Lead, you will be responsible for sourcing and managing edX's presence at industry events and collaborating with various teams including creative, marketing operations, and product marketing to enhance brand visibility. Your role involves project management, creative collaboration for branded materials, and close coordination with the Sales teams to drive successful event campaigns.

Responsibilities Include, But Are Not Limited To:

• Event Sourcing and Management:
  • Identify and source relevant events and conferences aligning with company goals.
  • Project manage end-to-end logistics for events, ensuring smooth execution and maximum impact.
  • Establish guidelines and best practices across teams, contributing to event calendar, stakeholder communications, standard operating procedures (SOP), vendor lists, and documentation of mechanisms.
• Enterprise Positioning:
  • Collaborate with creative teams to develop and enhance branded materials for events.
  • Manage company assets at events, ensuring a consistent and compelling brand presence.
• Collaboration with Sales Teams:
  • Work closely with Sales teams to understand the target audience and goals for each event.
  • Develop and execute targeted event campaigns to attract prospects, drive engagement, and generate leads.
  • Coordinate with the Sales teams to set up meetings with potential clients during events.
• Post-Event Follow-Up:
  • Implement effective follow-up strategies to nurture leads generated from events.
  • Gather feedback and insights to continuously improve future event strategies.
  • Collaborate with stakeholders across the organization to gather insights, feedback, and input for improving our event presence.
  • Compile, analyze, and present performance metrics and enlighten potential opportunities for program growth.

Things That Should Be In Your Background:

• Curious about the future of work, careers, talent development and EdTech
• Proven experience in field marketing, event management, or related roles.
• History of successful budget management.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent collaboration and communication skills to work cross-functionally.
• Creativity and a keen eye for branding and design.
• Familiarity with B2B marketing strategies and lead generation.
• Familiarity with B2B marketing automation tools like Marketo and Pardot.

Other Attributes That Will Help You In This Role:

• Overtime is not a requirement of the job but flexibility is required to accommodate US, UK and South African time zones.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance. Full-time, ZA benefits include:

• 2 complimentary Getsmarter short courses per year
• Subsidised medical aid with Discovery Health Medical Scheme
• 4% 2U contribution towards Discovery Life Pension Fund and Group Risk Benefit
• Employee Assistance Program (EAP)
• Generous leave policy including time off to volunteer for non-profit organization, study leave, sports leave and a company-wide festive season break

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

About 2U

For more than a decade, 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings — from free courses to full degrees — and helping unlock human potential.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.