The Marketing Manager will be responsible for driving the execution of integrated marketing strategies to drive new and existing audiences toward visitation, donation, and program participation. As one of the most visited sites in New York City and the nation, the 9/11 Memorial & Museum relies heavily on the revenue generated through admissions and other secondary spends to sustain its mission.
The ideal candidate will have experience working across multiple channels, including digital advertising, social media, content marketing, and email marketing, and working collaboratively with cross-departmental stakeholders and external agency partners.
The Marketing Manager is part of a dynamic, 10-person marketing, communications, content, and creative services team that collectively drives all earned, owned, and paid media strategy development and implementation in support of annual and multi-year objectives, to increase and diversify sources of revenue, and scale mission impact. The Marketing Manager reports to the Senior Vice President, Marketing & Communications.
Essential functions include managing the day-to-day execution of assigned marketing projects, partnering with the SVP to develop clear, actionable briefs, acting as a liaison between Marketing & Communications and other departments, leveraging market research and performance metrics to inform messaging, overseeing creative asset trafficking, developing strong cross-departmental relationships, assisting in tracking and managing invoices for vendors and marketing materials, contributing to creative brainstorming, and supporting the SVP in operationalizing team meetings.
Required support for organizational events includes participating in the Annual 5K Fundraiser and September 11th Commemoration, as well as assisting with other special projects and events in support of the 9/11 Memorial & Museum mission.
Qualifications/skills requirement includes 3-5 years of experience in marketing operations, hands-on experience working with and developing creative assets for digital and traditional advertising formats, deep understanding of marketing workflows, proficiency in driving brand awareness and sales conversion, strong communication, organizational, and interpersonal skills, and the ability to prioritize, multi-task, and manage multiple projects in a fast-paced, deadline-driven environment.
The National September 11 Memorial & Museum is an equal opportunity employer. Applicants who meet the qualification requirements of the role will receive consideration without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, status as a protected veteran, or any other characteristic protected by applicable law. The 9/11 Memorial & Museum endeavors to make reasonable accommodations for applicants with disabilities and other accommodation needs under applicable law. If you are an individual with a legally recognized accommodation need and require assistance during the application process, please contact Ronni Cantor at careers@911memorial.org with your specific accommodation request.