Director, Accident Insurance Direct Marketing – Customer Acquisition

Direct Marketing Director

AAA Life Insurance Company is a dynamic and innovative insurance company committed to delivering exceptional products/services to our customers. We pride ourselves on fostering a collaborative and forward-thinking work environment that encourages creativity and growth. As we expand our marketing team, we are seeking a highly motivated and strategic Direct Marketing Director to join us in driving targeted marketing initiatives.

The Director will play a pivotal role in developing and executing marketing strategies within a specific life insurance product line to reach and engage specific customer segments identified by the organization. The ideal candidate will have a strong background in direct marketing, exceptional project management skills, and the ability to collaborate effectively with internal and external stakeholders.

Responsibilities

Strategy Development:

• Develop and implement creative and data-driven direct marketing strategies to reach and resonate with target customer segments with life insurance offers.
• Analyze market trends, customer insights, and competitive intelligence to inform and optimize product marketing strategies.
• Partner with internal research team and to inform learning objectives for direct marketing programs.
• Lead a team of direct reports in collaboration with dedicated analytics resources to deliver on sales and profitability goals for life insurance products.

Campaign Planning and Execution:

• Plan and execute the development of creative strategies for direct mail and digital campaigns including creative briefs, concept development, and creative approvals.
• Collaborate with cross-functional teams to ensure seamless integration of direct marketing initiatives with overall marketing plans.
• Work closely with marketing operations team on the execution of campaigns developed in support of your dedicated product line.

Stakeholder Management:

• Liaise with internal marketing and brand teams to ensure alignment with brand guidelines.
• Manage external creative agencies to develop new creative treatments for testing across customer segments and product lines.
• Partner with key stakeholders across the enterprise to ensure marketing approaches align with enterprise strategies include product, sales and member services.
• Work closely with product organization to identify opportunities to improve offers and inform product development initiatives.

Data Analysis and Optimization:

• Utilize analytics tools and performance metrics to measure the effectiveness of direct marketing campaigns.
• Identify areas for improvement and optimization and make recommendations for strategies to enhance campaign performance.
• Develop deep understanding on all analytic and financial measures relevant to life insurance products and campaign performance.

Budget Management:

• Manage and allocate budgets effectively, ensuring that direct marketing initiatives deliver a strong return on investment.

Qualifications

Bachelor's degree in marketing, Business, or a related field is a plus

• 10+ years proven experience in direct mail acquisition marketing, with a track record of successful campaign development and execution.
• Omni-channel marketing experience in the insurance industry preferred.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and external partners.
• Analytical mindset with proficiency in data analysis tools and a focus on results-driven decision-making.

What can we offer?

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.