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Assistant Trade Marketing Manager

Develop and execute trade activation plans to increase market share and sales in Taiwan
Taichung, Taiwan
Senior
2 weeks ago
Abbott

Abbott

A global healthcare leader that develops and markets medical devices, diagnostics, branded generic medicines, and nutritional products.

Assistant Trade Marketing Manager

Division: ANI

Reports To: Head of Trade Marketing

Role Description

Business Management 50%

Customer Management 35%

People Management 15%

Responsibilities include:

  • Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of tool mix.
  • Independently responsible for trade activation development and execution to deliver sales and market share target with monthly/quarterly review.
  • Lead and collaborate with cross-functions to deliver channel marketing strategies/ plans in trade.
  • Manage promoter agency and work with detailing team to ensure promoters' detailing talk quality.
  • Employ strong analytical ability to evaluate end-to-end customer data/ internal data across channels and touch points.
  • Have strong sense of channel dynamics and the immerse of shopper insights to cater to the market evolution so to explore the business opportunities.
  • Equip with trade marketing fundamentals to drive the optimization of in-store merchandising.
  • Be responsible for trade spend/ A&P budget with good financial acumen so to have channel ROI analysis with business recommendation.

Education

College or above graduated with business administration related background, plus with Nutrition knowledge/ background

Experience / Qualification

  • Proven trade marketing record in FMCG industry with 5+ years experience, sales or marketing experience are preferred/plus
  • Strong interpersonal skill and strong abilities to work under multi-tasking with time-bound
  • Work independently to influence and engage internal/external stakeholders
  • Sense of urgency to deliver target/ programs
  • Superior communication skills and problem-solving abilities
  • Good number and financial capabilities to have concrete analysis with business recommendation.
  • Proficient in Mandarin, Intermediate level of English

The base pay for this position is N/A. In specific locations, the pay range may vary from the range posted.

Job Family: Sales Support & Administration

Division: ANI International Nutrition

Location: Taiwan > Taipei : Mingsheng Commercial Building

Additional Locations

Work Shift: Standard

Travel: Not specified

Medical Surveillance: Not Applicable

Significant Work Activities: Not Applicable

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Assistant Trade Marketing Manager
Taichung, Taiwan
Marketing
About Abbott
A global healthcare leader that develops and markets medical devices, diagnostics, branded generic medicines, and nutritional products.