Assoc. Product Manager

Associate Product Manager

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the student debt program and education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity:

A healthy heart is essential to good health. That's why we're committed to advancing treatments for people with cardiovascular disease. As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster. We focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Our location in Austin, TX currently has an opportunity for an Associate Product Manager, Low Voltage (LV). This is a fully onsite role.

Abbott Cardiac Rhythm Management Global Marketing is looking for a strong leader that wants to make a difference in the transvenous pacemaker space. In this role, you will own a critical part of the commercialized transvenous pacemaker & accessories portfolio, drive share acquisition through strategic initiatives, and play an integral part in future product launch execution.

What You'll Do:

• Manage LV product downstream marketing globally for assigned products and/or markets, providing marketing strategy, guidance, and support.
• Generate expert level brand, market, and competitive analyses
• Develop annual marketing plans to grow product sales, profit, and share
• Create and execute marketing campaigns that generate measurable wins
• Collaborate with DVP, AVPs, and R.D.s to create a unified strategy and cohesive tactical execution plans
• Work closely with the U.S. Commercial team & Finance to ensure alignment
• Gain buy-in from commercial leadership and ensure execution of marketing plans
• Forecast product demand and sales for monthly, quarterly, and annual financial planning
• Create competitive marketing strategies and tactics that defend and take share
• Collaborate with the CRM Education team to develop, implement, and update product training for the sales force on an ongoing basis
• Collaborate with the CRM Education team to generate strategic opportunities for KOL and AHP engagement
• Collaborate with the CRM Marketing Communications team to ensure best-in-class collateral development for supporting sales execution
• Lead new LV product launches
• Lead cross-functional teams in the development and execution of product launch plans and critical milestones
• Identify product positioning, value propositions, and key messaging in conjunction with the Marketing Communications team
• Collaborate with Upstream Marketing counterparts to provide market insights and condition the market for product launches
• Identify market entry strategies with the Reimbursement team
• Develop podium and publication plans with the Clinical team
• Create market development plans with global marketing teams
• Work with the education team in developing field and physician training plans and ensure optimal training execution
• Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting
• Forecast launch demand to ensure adequate product supply
• Develop KOL strategy and create physician champions for the product
• Collaborate with Public Affairs in deciding and executing appropriate media communications
• Track and report launch progress to senior leadership and key stakeholders regularly

Education and Experience You'll Bring:

Required:

• Bachelor's degree
• 4+ years of relevant experience (or master's degree and 2+ years of relevant experience) in international marketing/product management in the medical device, life science research, pharma or diagnostics industry.
• Strong written and verbal communication capabilities required
• Willing to travel 40%, including extended overnight and global (as the pandemic permits)
• Must know how to win friends & influence people
• Must be proactive and results oriented
• Proficiency with Microsoft Office suite of applications

Preferred:

• MBA strongly preferred
• Class III device product launch experience is strongly preferred
• Demonstrated leadership, strategic thinking, and analytical skills

The base pay for this position is $75,300.00 – $150,700.00. In specific locations, the pay range may vary from the range posted.