Digital Marketing Specialist

Digital Marketing Specialist

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, and female executives.
• A good benefits package incl. medical insurance for the employee and children, corporate car, and mobile communication reimbursement.

This position works out of our Almaty location in the EPD Division. As the Digital Marketing Specialist, you'll be responsible for digital campaign performance, media goal achievement, budget efficiency, sales plan fulfillment, and market share performance.

What You'll Do:

• Work together with Senior Digital & E-commerce Marketing Manager CIS and Local and Regional Marketing team to create annual Digital strategy.
• Prepare annual content Plan based on Brand strategy, align with Brand Managers.
• Responsible for smart budget planning of campaign placement to ensure better ROI.
• Work with Media agency, Digital cabinets to ensure KPIs realization.
• Execution of media activations in line with agreed media strategy and key performance indicators (KPIs) for market.
• Media performance tracking and optimization to deliver the best media & business outcomes.
• Track digital budget and spending commitments for digital partners.
• Track measurement and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs: Google Analytics, Meta Ads Manager, TikTok Ads, etc.) by closely working with assigned Media/Digital agencies.

Requirements:

• Over 3 years of experience in Digital Marketing, including working with advertising platforms (Meta, Google, YouTube).
• Experience in FMCG or media industry within international companies is an advantage.
• Knowledge of analytics tools: Google Analytics.
• Experience in performance marketing, retargeting, and content adaptation.
• Ability to manage budgets, plan, and monitor campaign effectiveness.
• English proficiency — spoken Intermediate level.