Director, Marketing And Commercial Excellence, APAC

Strategic Marketing Leadership

Define and lead mid- to long-term marketing strategies, including market research, customer insights, advertising, and promotions.

Develop and implement strategic brand plans and product strategies.

Identify high-potential market segments and portfolio opportunities to grow market share.

Product & Brand Management

Oversee new product planning, pricing, positioning, and launch activities.

Lead APAC new product launches, from business case development to execution and performance tracking.

Collaborate with global teams to ensure regional priorities are addressed.

Market Intelligence & Insights

Conduct and supervise marketing research across brands.

Analyze sales and marketing trends to inform strategy.

Build competitive intelligence and customer insights to support brand development.

Business Development

Lead strategic partnership and business development projects to accelerate growth.

Ensure alignment between regional and global priorities for product launches and market expansion.

Commercial Excellence

Design and implement regional commercial excellence strategies, focusing on sales force effectiveness and automation.

Drive segmentation and targeting initiatives linked to business performance.

Lead strategic initiatives including commercial execution, value expansion, and channel excellence.

Performance Accountability

Accountable for achieving defined revenue targets for key franchises.

Establish and track metrics to measure effectiveness of marketing and commercial plans.

Cross-functional Collaboration

Partner with APAC DVP, regional/ country GMs, Global Strategic Marketing, Regulatory, and Clinical teams.

Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region.

Facilitate strategic and financial planning processes.