Global Manager, Brand And Multi - channel Marketing

Abbott Vascular Global Manager, Brand And Multi-Channel Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

We currently have an opportunity available in our Vascular division for an experienced Global Manager, Brand and Multi-Channel Marketing to join our Global Strategic Marketing dynamic team, to support one of our product portfolio teams.

Our Vascular business develops innovative, minimally invasive, and cost-effective products for the treatment of coronary and peripheral vascular disease.

This is a fully onsite role, based in Santa Clara, CA

What You'll Work On

Be the marketing communication lead for one of the Vascular product franchises, member of Global marketing communication team. Build and execute marketing communication strategies and support processes consistent with product and business objectives. Be responsible for developing, managing, and implementing all branding and communication projects in the areas of advertising and promotion, including digital and mobile communications. Own integrated marketing communication plans and their delivery, manage multiple marketing initiatives at any given time. Act as a brand champion and ensure brand compliance for coronary franchise and products.

• Communication strategies: Drive end to end Integrated Marketing Communication Plans development and multichannel execution for product launches and other product milestones in collaboration with product marketing teams, Brand management: Act as global brand champion and implement corporate, divisional and product brand guidelines. Oversee brand implementation at the global and regional levels to ensure execution within corporate brand standards
• Clinical data communication: Drive and develop clinical data promotional strategies by managing, planning and implementing communication projects in collaboration with Clinical and product marketing teams.
• Digital Strategy: Partner with digital SMEs to strategize on multichannel execution across Abbott owned and 3rd party channels including websites, apps, social media, and other digital outlets. Ensure actionable measurable KPIs and SMART goals are set for each initiative to optimize channel mix and to track performance.
• Cross-functional collaboration: partner with upstream and regional marketing, regulatory affairs, clinical, R&D, and legal to plan and execute on strategies and tactical plans based on input from both internal and external stakeholders.
• Agency and Vendor Management: Provide direction to agencies and vendors by facilitating communication to achieve collaboration and consensus, as well as complete promotional projects on time and on budget.
• Project management: Manage multiple projects with varying timelines simultaneously and ensure their timely execution.

Required Qualifications

• Bachelors Degree Or an equivalent combination of education and work experience
• Minimum 8 years related work experience with a complete understanding of specified functional area.

Preferred Qualifications

• Advanced degree in a related field is highly preferred.
• Medical device marketing experience is preferred.
• Experience with advertising and promotion in a highly regulated environment is preferred.
• Digital channel management experience, including social media and marketing automation, is desired

The base pay for this position is $114,000.00 – $228,000.00. In specific locations, the pay range may vary from the range posted.