Marketing Director - Established Pharmaceuticals

Marketing Strategy Manager

Principal Duties:

Develops and articulates effective and innovative marketing strategies for areas of responsibility. Demonstrates ability to segment a market, select optimal target segments, and position effectively. Develops a marketing strategy that differentiates Abbott among consumers and fosters brand preference and loyalty. Manages the creation of high impact promotional material, full marketing budget, and project delivery. Ensures regulatory and legal guidelines are followed. Develops collaborative working relations with various teams and drives Abbott's business objectives. Communicates vision and strategies related to products/business. Works closely with the Sales Director to ensure collaborative execution of core programs. Establishes a productive work environment by creating trust and respect within team members.

Qualifications:

Industry Experiences:

• Multiple product business
• Growth business/acquisition
• Mature/declining business
• Renewal/turn-around
• Long range Planning
• Strategy development, execution, and measurement
• P&L, budgeting, planning & forecasting, finance
• Risk-based analysis and decision making, and contingency planning
• Talent management/development
• Sales & distribution skills
• Regulatory, QA, legal policies/environment

Position Experiences:

• Execute a series of increasingly complex brand management assignments in multiple categories. Work in more than one business, in more than one geographic location.
• Turn around under-performing or failing brand(s). Take on and succeed with assignments where risks and opportunities are high. Overcome obstacles.
• Launch new brands and new products. Bring innovations to existing brands and products to market.
• Move from an operational "doing" role to a strategic one. Achieve results through teams rather than individual effort.
• Demonstrate an understanding of business drivers and an ability to influence them to achieve growth.
• Carry brand strategy and P&L responsibility.
• Possess a track record of tangible results in each role.

Management Expertise:

• Stage gate analyses/product development processes
• Launch recommendations
• Customer, consumer, and shopper insights and understanding
• Category dynamics
• Brand visioning and positioning
• Product branding and messaging
• Complex pricing strategies
• Competitive benchmarking and strategies
• Resource acquisition & allocation
• Marketing spend ROI
• Promotions, advertising, external agency relationships
• Trade/retail and/or healthcare/institutional marketing
• Media relations
• Direct interaction with Corporate Planning & Development, external consultant, and Divisional BD to develop strategies for achieving breakthrough results. Manage total product portfolio and P&L and directly involved with all aspects of the business.

Education and Work Experience:

• University degree
• 10+ years of experience in Marketing Management at pharmaceutical industry as well as Consumer Marketing and Trade marketing.