Marketing Manager - Diabetes Supremus

Therapy Marketing Manager

Location/Site: Mumbai

Department / Division / Unit: Abbott Specialty Care

Reports to: Portfolio Marketing Head

Supervises: Brand Operations Managers

Job Duties/Responsibilities/Accountabilities:

• Therapy growth and market share:
• Deliver an EI of > 100 for the therapy and increase Abbott market share
• Deliver therapy Plan Sales and Plan Margin
• Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)
• Driving therapy leadership:
• Undertake periodic research to identify emerging short and long-term therapy trends
• Annually create a therapy plan for the therapy area owned
• Identify, ideate and deliver new product opportunities for the therapy
• Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
• Design initiatives and concepts for scientific differentiation of Abbott in the therapy
• Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy
• Identify new markets and new channel opportunities to drive therapy growth
• Arbitrage between brands
• Owner / manager of the marketing spend across brands within the therapy
• Evaluate marketing RoI across different activities / brands and adjust strategy accordingly
• Decide on pricing strategy for the therapy and between brands / SKUs

Job Specifications:

• Education: Graduate in Science / Pharmacy MBA/PGDBA in Sales and Marketing from a top B school
• Experience:
• Brand management experience of at least 7 years (preferably in MNC)
• At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager
• Additional exposure of sales preferred
• Exposure to managing Key Accounts / dealing with Key Opinion Leaders
• Experience in managing new launches
• Skills:
• Excellent Communication Skills
• Functional & Technical Knowledge on therapy areas owned and other therapies in the division
• Demonstrates creativity, innovation and drive for results
• Ability to influence, lead and work with cross functional teams
• Analytical skills and good financial acumen
• Strategic thinking, problem solving and decision making skills
• Planning and organizing skills for short term and long term
• Time management and multi-tasking skills