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Marketing Manager - IDEM
Develop and execute comprehensive marketing plans for high-impact healthcare products
Mumbai
Mid-Level
23 hours agoBe an early applicant
Abbott
A global healthcare leader that develops and markets a wide range of medical devices, diagnostics, branded generic pharmaceuticals, and nutritional products.
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Marketing And Sales Strategy Implementation
Main Purpose Of Role: Summarize the main purpose of the role. Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.
Main Responsibilities:
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Qualifications:
Education:
- Associates Degree (± 13 years) or Masters Degree (± 18 years) in Engineering.
Experience/Background:
- Minimum 4 years experience.
About Abbott
A global healthcare leader that develops and markets a wide range of medical devices, diagnostics, branded generic pharmaceuticals, and nutritional products.