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Marketing Planning Manager - GI Maxima
Develop and implement marketing and sales strategy for the GI Maxima brand
Mumbai
Mid-Level
10 hours agoBe an early applicant
Abbott
Global healthcare company that develops diagnostics, medical devices, nutrition products, and branded generic medicines to improve patient outcomes.
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Marketing And Sales Strategy Manager
Main Purpose Of The Role
Implement a marketing and sales strategy for one or more of the organization's more complex, Critical and strategically significant brand in order to meet established sales & market share targets.
Job Responsibilities
- Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.
- Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.
- Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.
- Identify product/service changes to meet customer needs.
- Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.
- Prepare sales forecasts and budgets.
- Monitor sales volume, revenues and costs against forecasts.
- Adapt plans to improve the sales performance of the product/service.
- Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.
Qualifications
Education Level Major/Field Of Study Or Equivalent Associates Degree (± 13 years) Masters Degree (± 18 years) in Marketing
Experience/Background Minimum 8 years
About Abbott
Global healthcare company that develops diagnostics, medical devices, nutrition products, and branded generic medicines to improve patient outcomes.