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Marketing Specialist

Develop and execute marketing strategies to increase sales in Taiwan's cardiovascular market
Taipei, Taiwan
Mid-Level
1 week ago
Abbott

Abbott

A global healthcare leader that develops and markets a wide range of medical devices, diagnostics, branded generic pharmaceuticals, and nutritional products.

Marketing And Sales Manager

Main Responsibilities:

  • Develop well thought out marketing plan and business plans, execute sales and marketing strategies to achieve planned targeted revenue for those products.
  • Attend sales meetings to review, including marketing share analysis and adjust strategies & tactics accordingly to ensure execution of plans are in line with the team or country goals.
  • Maintain close relationship with key accounts and ensure full customer satisfaction by providing appropriate services in response to the customer's needs.
  • Communicate with the sales team on the development and execution of new product launches to ensure the sales team is properly prepared upon completion.
  • Conduct product in-services, including physical demonstration or training of products and evaluation for successful account conservation.
  • Ensure all sales and marketing activities comply with legal and ethical standards, and that documented processes, procedures and internal quality management system are followed and adhered to.
  • Initiate actions to prevent the occurrence of any non-conformities or customer complaints relating to the products, procedure and quality system.
  • Follow HCP & OEC (Ethics and Compliance) policy to implement marketing event.
  • Organize physician, nurse and patient education and marketing programs. Monitor post-event results by HCPs/staff members to assess cost/benefit.
  • Regularly visit HCPs and market/clinics and understand current market trend to drive current organization growth and market share gain.
  • Need to execute accounts activities to drive sales growth and market share in Taiwan market.
  • Effectively develop and manage promotion budget to deliver strategic marketing plans and sales objectives.
  • Organize and attend local, national, and international meetings and conferences.
  • Communicate with PR (Public Relations) agency and manage public media when needed.

Skills & Experience Required:

  • Bachelor or above degree.
  • At least 3 years sales/marketing roles including experience as a sales representative. Preferably in cardiovascular space.
  • Ability to support multiple, complex projects simultaneously.
  • Must have strong communication skills.
  • Have competency in listening, speaking, reading, and writing in English and Mandarin
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Marketing Specialist
Taipei, Taiwan
Marketing
About Abbott
A global healthcare leader that develops and markets a wide range of medical devices, diagnostics, branded generic pharmaceuticals, and nutritional products.