National Customer Marketing Manager

Trade Marketing Manager

Develop winning strategies at point of purchase for ANI brands

Channel strategy for MT by format type

Develop Trade Marketing Strategy to help achieve Trade Sales

Nutrition Advisor and 3P management

Develop customer activation programs for all trade channels

Shopper Insighting and engagement

Activation programs with shopper

Drive innovative ways for New users acquisitions in MT/open format stores

New channel opportunity identification and strategy development

Control and accounting of total Trade SGNA for Trade

Rolling forecast

Accounts claim management

HO & Regional control

Develop a consumer promotion strategy for ATL supported brands

Sales Strategy and Planning: Route to market strategy for regional accounts, Defining productivity KPIs for the MT, Sales distribution plan for NPI

Helping the verticals in the Trade BU meet their top line sales objective

Work closely with the National Sales Manager – MT, NAMs and regionals KAMs to deliver the sales plan

Central point of contact between Sales and Marketing to align plans

Work closely with PND and MND BU Heads on a channel strategy for their brands in pharma, hyper and regional accounts

Develop consumer promotion strategy with proper action standards and measurement criteria

In conjunction with the brand and BU Trade team formulate a consumer promotion strategy which enhances brand saliency and helps in achieving sales & distribution objectives

Deliver consumer promotion plans for Pediasure

Develop POP to effectively communicate consumer promotions

Develop and implement winning Point of Purchase strategies

Formulate Point of Purchase strategy in sync with the brand objectives

Develop creative agencies/units which specialize in point of purchase design and implementation

Arm the field force with innovative POP tools to create heightened visibility for our brands in the market space

Develop shopper engagement strategy to leverage the shopper/consumer touch points at the point of purchase especially modern trade

Develop brand activation programmes in the retail space to maximize reach and shopper interaction

Control and manage the ISP program in MT

Develop category based propositions for key accounts to help ANI drive category growth

Formulate category based commercial proposition for the key accounts in conjunction with the key accounts team

Develop category and brand development initiatives for the key accounts

Involve in negotiations with key accounts to formulate annual business plans

Develop Trade Marketing Strategy to help achieve sales and distribution objectives

Set up robust trade marketing activity calendar in conjunction with the brand objectives

Set up system to update key stakeholders on SG&A spends

Set up evaluation and measurement parameters for Trade Marketing Activities

Ensure proper documentation of SG&A spends and distributor reimbursements

Develop channel strategies for existing and new channels

Work closely to develop a strategy to motivate distributors / distributor salesmen and get them to drive the ANI business

Develop a strategy for Chemist channel so as to drive throughput for ANI products

Work closely with the regions to activate the semi w/s

Sales plan for NPI and NPI tracking

Prepare a sales launch plan for all NPI

Track and measure the NPI launch for the first phase

Behavioral Competencies Required:

Enable and Drive change

Designing, implementation of plans, including the actions to be taken, their sequence and the responsibilities for each person or group involved. Removing constraints and barriers on action and initiative.

Developing People

Having high expectations about the potential of staff and providing them with resources, coaching, feedback, training and stretching responsibilities to develop their capabilities

Customer Focus

Focusing the team/organization on adding value to the customers (internal & external) and taking action to build customer/client value.

Experience/Knowledge/Technical Skills Required:

Education:

University degree with a preference for a post graduate management degree from a renowned university

Experience:

Minimum of 6 – 7 years experience in a reputed FMCG Company in the Sales / Marketing function with at least 2-3 years experience in handling key accounts

Extensive knowledge of marketing and brand plans

Good grasp of distribution and logistics management

Understanding of financial and legal regulations

Skills:

Sharp negotiation and influencing skills

Understanding of the Indian retail environment

Analytical skills

Networking and strong orientation towards customer management

Ability to handle pressure in a dynamic environment

Ability to handle complex and diverse business situations