Product Manager

Product Manager

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Insert key local benefits that differentiate us in the market.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Tunisia on-site location in the Established Pharmaceuticals division.

Established Pharmaceuticals

We are committed to bringing the benefits of our trusted medicines to more people in the world's fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.

What You'll Work On

Primary Function / Objective

Implement a marketing and sales strategy for one or more of the organization’s more complex, controversial, or strategically significant products/services to meet established sales & market share targets. Manages all marketing activities of assigned product to support company objectives. Conducts analyses of the market segment, including identification of key growth drivers, opportunities, and risks. May include determination of distribution channel solutions

Major Responsibilities / Accountability

Insight & Foresight

Understand market dynamics thoroughly to identify current and future growth opportunities

Arrange promotional, opinion leader and educational meetings within accounts, as well as 1:1 customer contact in order to educate customers and promote product in its therapeutic area

Create and size attitudinal and behavioral customer segments for categories related to the TA and use them to make recommendations to others on targeting and brand strategy

Analyze external activities and pull information from various sources to create a credible market assessment

Continuously evaluate the position to TA brands comparing to competitors

Monitor, analyses, and evaluate product performance and customer feedback to generate new product ideas

Identify products/service changes to meet customer needs

Brand Building & Management

Provide analysis and good understanding for source of business and source of growth in the development of brands

Execute activities in the market in line with the positioning and monitor how well it's being implemented across the business

Deliver high quality marketing brands plans to reach market share and sales goals

Evaluate promotional investment and ensure a positive contribution of products

Implementation of actions plan (Campaigns, organization of congresses, symposia and CME programs)

In coordination with the medical and sales teams, set a yearly CME programs

Staff and ensure the availability and the use of the right communication tools

Make a monthly analysis of products performances (In market sales & IQVIA sales) and a monthly monitoring of promotional expenses

Motivate and challenge sales force as to achieve top performance

Ensure a regular competitive intelligence and prepare arguments and sales leaflets based on documents of competition

Create and conduct trainings for sales force related to product area. Includes training on materials & scientific assessment of the sales force

Monitor sales volume, revenues, and costs against forecasts

Strategic Marketing

Prepare and participate in update reviews

Develop the situation analysis and SWOTs to identify opportunities and issues

Create the brand strategy in collaboration with the Marketing head, drive execution and implementation

Adapt the plan when required in agreement with business leaders to respond to changing market dynamics

Adapt plans to improve the sales performance of the product/service

Portfolio Expansion & Finance

Closely monitor budgets and expenditures to ensure that resources are spent in line with plan commitment

Contribute to the long-term TA portfolio strategy: propose ideas or line extensions to expand portfolio or meet new needs, based on marketing understanding, TA environment and customer insight

Support the creation of long-term forecast of new products or services, using forecasting tool and transparent assumptions

Identify contingency plans and secure resources/options to meet financial goals

Analyze IQVIA data to assist licensing and acquisition activities

Lunch Excellence

Collaborate with cross functional team (CMs, Finance, I&D, L&A, NPI, RA, Market Access, Medical, MS&T, Trade, Sales, legal) to set and meet launch timings, budgets and approaches

Drive the development of our launch plans, and own the execution, ensuring they are relevant, realistic and robust

Use strong project management skills to manage against launch plans, identifying potential risks and course correcting as required

Effectively track the impact of programs and course correct fast where required

Digital & Customer Engagement

Building insightful marketing campaigns that engage physicians, pharmacists, patients, and/or OTC consumers and deliver business results

Drive the vision and Multi-Channel Engagement (MCE) strategy across all therapeutic areas/products in accordance with overall marketing strategy

Build multi-year MCE tactical plan, in alignment with the strategy of the company

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience

Work closely with the sales team to understand their needs and equip them to effectively engage with our customers both online and offline

Compliance & Policy

In regular basis, test marketing campaigns through recall test with a representative number of doctors

Ensure all marketing campaigns are in line with Abbott code of business conduct, FCPA and with all local regulations

Act as Local Brand champion – guarantee usage of Abbott Corporate Branding

Relay Abbott Corporate values – train new recruits as area label coordinator, work closely with Compliance officer to ensure that all compliance procedures are applicable in the affiliates

Ensures training of affiliate personnel and partner company staff on compliance policies and recommendations

Act as the key affiliate contact for internal audits

Financial Accountability (as applicable)

50 % of Brand Manager Objectives are based on FAC Financial results Abbott EPD Quality System Ensure Compliance with SOPs and regulatory requirement in area of

Quality Responsibilities / Accountability

Ensure Compliance with quality SOPs and regulatory requirement in the area of responsibility

Ensure Training is completed as planned

Required Qualifications

Bachelor’s Degree Business/marketing.

Language: Fluent French and English

Minimum Experience Required: 4+ successful experience in the pharmaceutical industry related to sales and marketing. Preferred professional experience 2+ years in Product management role Personal.

Characteristics & Skills:

Product Knowledge Master Products characteristics as per assigned portfolio Quality System Knowledge Manufacturing Knowledge Leadership.