Product Marketing Manager

Cardiac Rhythm Technologies Commercialization Specialist

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Primary Function

As a global leader in Cardiac Rhythm Technologies, we focus on innovative technologies that can improve the way doctors treat people with heart arrhythmias, or irregular heartbeats.

Major Responsibilities

• Develops analysis around the competitive environment and clearly defines product positioning, key issues, strategies, and target audiences for assigned product(s)/product lines
• Collaborates with marketing colleagues on integrated marketing business plan deliverables for assigned programs
• Serves as leader of physician product planning advisory board for assigned product(s)/product lines
• Support development of launch materials, product literature, and any other collateral material required to support sales and key marketing messages
• Develops product marketing bulletins on new and current products. Provides communication to sales team on market released products.
• Conducts product overviews for physician and sales reps.
• Presents product and marketing plans to internal management.
• Drives market development activities through establishment of best practices and development of tools to raise awareness of the benefits of assigned product(s)/product lines
• Builds strong relationships with global teams to ensure successful launch of new sites / new products (tools/SW) and collaborates to ensure launch of new sales enablement tools
• Works with market research to collect all limited market release survey data and shares results regularly with management.
• Builds strong relationships with leading KOL's around the world.
• Complies with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Performs other related duties and responsibilities, on occasion, as assigned.

Minimum Requirements

Education:

Bachelor's degree or equivalent

Background:

Preferred Requirement

• MBA preferred
• 8 or more years progressively responsible marketing experience.
• Experience working with complex product portfolios in the medical device industry.
• Experience with strategic product planning and commercial execution.
• Experience working in a broader enterprise/cross-division business unit model preferred.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.