Senior IT Business Analyst – Digital Marketing (m/f/d)

Senior It Business Analyst – Digital Marketing

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. In Germany, Abbott has more than 3,000 employees working in manufacturing, research and development, logistics, sales, and marketing. They are located at Abbott`s German headquarters in Wiesbaden and its sites in Hanover, Neustadt am Rübenberge, Wetzlar, Eschborn, Cologne, Jena, and Hamburg.

The Opportunity

This position works out of our location in Wiesbaden (Abbott GmbH) in the Business Technology Services division. As the Senior IT Business Analyst – Digital Marketing, you will be responsible for bridging ADC's (Abbott Diabetes Care) commercial and digital marketing strategies with effective IT solutions. You will partner with marketing, e-commerce, and commercial teams to transform customer engagement objectives into scalable, global digital platforms (CRM, marketing automation, content management systems, digital asset management), serving both B2B and B2C channels. You will operate at the intersection of business and IT, supporting launch programs and optimizing digital operations across regions.

This role offers exposure to global initiatives, a regulated healthcare environment, and innovative digital marketing systems within a highly collaborative and matrixed IT organization.

What You'll Do

• Lead structured analysis of business goals, customer journeys (B2C and B2B), and process requirements across marketing and customer experience
• Translate complex requirements into clear use cases, process flows, user stories, and functional specifications
• Identify risks and gaps—operational, technical, and financial—and recommend improvements
• Lead pilot implementations of digital content solutions and ensure smooth handover to service delivery teams
• Drive implementation and enhancement of digital platforms including CMS (e.g., AEM), DAM, marketing automation (e.g. Salesforce Marketing Cloud, Braze), and eCommerce integrations
• Define and execute the digital content roadmap, including metadata management, content tagging, and information architecture
• Act as a liaison between business stakeholders and technical teams to align priorities and expectations
• Facilitate workshops, demos, UAT sessions, and reviews with commercial and IT partners
• Champion GDPR, healthcare compliance, IT security, and corporate digital governance
• Monitor platform performance and drive continuous improvement based on analytics and feedback

Required Qualifications & Skills

Min. bachelor's degree in information systems, Computer Science, Business, or a related field. Minimum 5 years of experience as a Business Analyst in digital marketing, eCommerce, CRM, or customer experience IT projects. Proven track record in global, matrix environments. Experience with GxP validation and vendor management. Strong knowledge of Agile SCRUM development methodologies. Ability to define best practices for web and mobile solution design, integrating multiple cloud platforms to achieve business outcomes. Hands-on experience in designing and hosting customer-facing digital assets, including websites and mobile applications. Familiarity with software quality assurance processes and regulatory compliance requirements. Excellent communication skills in English, both written and verbal.

Preferred Qualifications & Skills

Master's degree in business administration, Information Technology, or a related field. Experience in organizational management within large-scale, global business models. Interdisciplinary, intercultural, and influencing skills with the ability to build effective networks. Experience working in globally distributed teams and matrixed environments. Understanding of solutions in Content Management, Digital Asset Management, CRM, Medical Legal Review, content tagging, and workflow design. Ability to interpret and contribute to conceptual systems and solution architecture. Familiarity with the healthcare ecosystem, reimbursement models, or MedTech industry. Experience supporting business development initiatives with platforms such as Salesforce, eWizard, Adobe Campaign, AWS Lambda, and AWS Lex. Prior exposure to diabetes care or medical device sectors. Understanding of global cybersecurity and privacy regulations, including GDPR.

Working at Abbott

At Abbott, you can do work that matters and help people to live a healthier and full life, grow your career, and learn, be your true self. You will have access to: career development with an international company where you can grow the career you dream of. An attractive benefits package (e.g., attractive Abbott Pension Plan, a company bike, employee stock purchase program). A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. A challenging position in a fast-growing crisis independent industry. Become part of a dynamic, highly educated, highly skilled, and motivated team. Flat hierarchies, open appreciative mentality, and efficient, constructive lines of communication. A multi-national environment, where we foster the development of our talents within the enterprise. Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.