Social Media Design Specialist, Pediatrics Nutrition - Columbus, OH

Social Media Design Specialist, Pediatrics Nutrition

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to: career development with an international company where you can grow the career you dream of, free medical coverage, an excellent retirement savings plan with a high employer contribution, tuition reimbursement, and a company recognized as a great place to work in dozens of countries worldwide.

The Opportunity

This position works out of our Columbus, OH location in the Nutrition Division. The Social Media Design - Content Creator role is part of the Strategic Services Team within the internal creative agency, Creative + Digital Services. It is made up of highly skilled and collaborative cross-functional partners that work together to solve complex problems in innovative ways and create experiences that delight.

The Social Media Design - Content Creator will be responsible for planning and producing high-quality content across various social media platforms to drive business objectives and engage our brand’s target audiences. This role involves creating visually appealing and compelling social content in the form of images, videos, reels, infographics, etc. that align with our brand identities and marketing goals.

What You'll Do

Core Job Responsibilities:

• Develop and execute creative content strategies for multiple social media platforms.
• Conceptualize, shoot, design, write, and edit engaging social media content.
• Collaborate with the social media experience team to ensure content aligns with overall marketing strategies and campaigns.
• Monitor social media trends, competitive activities, tools, and applications, and apply best practices to enhance content performance and drive content creation efficiencies.
• Adjust content strategies based on content performance metrics to improve engagement and reach.

Required Qualifications

Required:

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field.
• Proven experience as a Social Media Content Creator or similar role.
• Proficiency in social content creation tools and software, such as native in-app creative tools as well as Adobe Creative Suite (Photoshop, Illustrator, InDesign Premiere Pro, Firefly).

Preferred

Strong portfolio showcasing creative and engaging social media content across social platforms.

Excellent visual design skills and a keen eye for aesthetics and details relevant in the social space.

Experience with video production for social media and editing.

Strong copywriting and storytelling abilities.

Excellent presentation and interpersonal skills.

Knowledge of social media platforms, algorithms, and best practices.

Strong organizational and time-management skills, with the ability to handle multiple projects simultaneously.

Excellent communication and collaboration skills.

A proactive and creative mindset with a passion for social media and digital marketing.

This is an on-site role - not a remote role. There is no relocation provided for this role.

The base pay for this position is $75,300.00 – $150,700.00. In specific locations, the pay range may vary from the range posted.