Sr. Marketing Manager, Consumer

Job Title

Key Responsibilities:

• Develop and execute integrated marketing and sales strategies for assigned consumer products, aligned with overall business objectives and growth targets;
• Define product positioning, value proposition, and pricing strategies to strengthen market competitiveness;
• Lead annual planning processes, including sales forecasts, marketing budgets, and KPI setting;
• Continuously adapt plans to improve sales performance, market share, and profitability.

Market, Consumer & Performance Insights

• Monitor and analyze market trends, consumer behavior, and competitive activities;
• Translate insights into actionable strategies, innovation opportunities, and portfolio optimization;
• Track product performance, campaign effectiveness, and customer feedback to drive continuous improvement.

Social Media Strategy & Community Engagement

• Develop and execute social media strategies, with a strong focus on Red Note/WeChat/Tik Tok, to create impactful and culturally relevant content;
• Drive community engagement through creative storytelling, influencer collaboration, and interactive content;
• Build and strengthen product and brand awareness among target consumer segments.

E-Commerce Campaign Management

• Plan, launch, and manage e-commerce campaigns across multiple platforms, ensuring alignment with business goals and KPIs;
• Collaborate closely with sales and platform teams to maximize campaign visibility, conversion, and ROI;
• Optimize promotional mechanics, content, and timing to improve overall e-commerce conversion performance.

E-Commerce Platform Compliance & Optimization

• Stay up to date with the latest regulations, guidelines, and functional updates of key e-commerce platforms;
• Ensure all marketing activities comply with company policies and platform best practices;
• Continuously optimize content, assets, and campaigns to improve traffic effectiveness, and conversion rate of reach.

Performance-Based Advertising & Media Management

• Develop, manage, and optimize performance-based advertising campaigns across digital platforms, including paid media;
• Leverage data and analytics to evaluate campaign performance and improve media efficiency;
• Drive marketing ROI through test-and-learn approaches and ongoing optimization.

Brand Asset Development & Management

• Lead the development and management of key brand assets, including visual content, product images, videos, and digital materials;
• Ensure brand consistency and alignment with brand identity across all touchpoints;
• Collaborate with design, content, and external agencies to create compelling and high-quality marketing assets.

Cross-functional Collaboration & Stakeholder Management

• Work closely with sales, customer service, HCP marketing, training, operations, and external partners to ensure cohesive and effective execution;
• Act as a key marketing partner to internal stakeholders, providing strategic input;
• Drive alignment across teams to deliver impactful marketing outcomes.

Minimum Education Required:

Bachelor degree

Minimum Experience Required:

Minimum 4 years' experience in marketing