Trade Marketing Manager - Nutrition

Ecommerce Trade Marketing Manager

Main Purpose Of The Role:

Responsible for the strategic planning and execution of Ecommerce channel trade marketing plans that achieve value sales, market share and profit objectives in line with the overall business priorities. Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibility at end-consumer levels. Support Abbott Nutrition's brand strategy by optimizing value sales, market share, spending and partnerships in collaboration with the sales team.

Main Responsibilities:

• Builds strong ecommerce trade marketing strategies for Abbott Nutrition brands by defining what differentiates Abbott Nutrition brands in each segment (C&B and Diabetics) leveraging segmentation data, digital insights and healthcare trends
• Coordinate and drive the translation of trade marketing strategy to tactics, including resource allocation with optimal management of resource mix
• Build deep relationships with key customers (Ecommerce platforms) to understand needs and create trade marketing campaigns including brand campaigns, loyalty programs, generate branding & artwork materials that deliver on customized value propositions
• Serve as a liaison between Sales, Marketing, e-commerce, and analytics by sharing knowledge cross functionally to align and coordinate sales and marketing activities to trade marketing plans
• Lead and integrated channel business plan
• Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across multiple channels and touch points
• Identify trends and insights and optimizes trade spend and performance based on the insights
• Identify optimal ecommerce engagement activities to appeal to customers and consumers when and where they are most receptive
• Remain up-to-date on and incorporate new approaches to brand innovation including new business models, distribution strategies, licensing agreements and strategic partnerships

Qualifications:

Education Level Major/Field Of Study Or Equivalent: Bachelors Degree

Minimum 5 years of experience in trade marketing management, FMCG

Proficient in marketing research and statistical analysis and confidence in handling large datasets

Comfort with complexity, critical thinking and problem-solving (mental agility)

Strong forecasting skills

Strong storytelling and presentation skills

Working collaboratively with cross-functional partners to optimize execution of ecommerce campaigns