Associate Director, Trade Marketing & Strategy - Neuroscience And Eye Care

Associate Director, Trade Strategy And Marketing – Neuroscience And Eye Care

Trade Marketing at AbbVie has evolved significantly from an operational and tactic-focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across our entire portfolio of products in both specialty and retail channels.

A key driver of this evolution are the changing needs of our stakeholders in the specialty pharmacy channel where AbbVie has a significant footprint of high-value brands including Botox, and treatments for Parkinson's, as well as higher cost and payer managed medications typically processed through retail pharmacy in Migraine, Psychiatry, and Eye Care. These medications are used to treat complex, chronic conditions, and often require special storage, handling and administration, and typically involve a significant degree of coordination with Payers and HCPs, as well as a dedication to patient education, monitoring, and management.

The expectations of pharmacies in the healthcare ecosystem are quickly evolving as new technologies drive exponential change and transform the future. Many pharmacies are just beginning to embrace these technologies and customer service innovation as specialty pharmacies seek to reinvent themselves to meet the evolving needs of their patients. The Associate Director, Trade Strategy and Marketing – Neuroscience and Eye Care, will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow our AbbVie business now and into the future. Patient needs are also evolving, as are their expectations of their experience at pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these growing patient demands are putting pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.

The Associate Director, Trade Strategy and Marketing – Neuroscience and Eye Care is responsible for leading the identification and assessment of business opportunities in the fast-evolving specialty pharmacy and distribution channel and developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role will support a combination of specialty and retail products across the portfolio, such as Botox, Rx Eye Care and new product launches, and requires a strong understanding of brand strategy and willingness to partner cross functionally (both internally and externally). With a strategic mind and an eye towards innovation, the Associate Director of Trade Strategy & Marketing should be well equipped with pharmacy and distribution channel knowledge to effectively navigate trade complexities and challenges as an advisor and consultant to the Integrated Brand Teams that they support.

Key job responsibilities include (but are not limited to):

• Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
• Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
• Execute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure seamless on-time, on-market supply for new product launches
• Serve as the Trade lead in collaboration and consultation with Brand and cross-functional partners to drive important initiatives; manage through product supply disruption when needed, across the portfolio
• Lead the strategic development and execution of brand value propositions for Trade for multiple products across various stages of their lifecycle by collaborating with Brand team and other cross-functional partners
• Lead the development and creation of high-impact promotional materials for the Pharmacy Account team that support stakeholder needs, Trade and Brand strategic objectives
• Serve as Trade lead for Annual Strategic Planning process across key brands
• Represent Trade on Neuroscience and Eye Care IBTs and/or launch readiness teams, per product needs
• Manage relationships with internal business partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
• Manage strategic agency partnerships and lead the development and execution of key strategies and tactics across therapeutic areas in alignment with Trade and brand strategies
• Analyze and synthesize complex, and sometimes incomplete, pharmacy data sets to inform key strategic decisions
• Participate in special Trade strategic projects, such as specialty at retail opportunities and other initiatives being explored to positively influence brand Gross-to-Net and P&L
• Embrace the Trade Marketing culture by cultivating an inclusive community that encourages diversity, synchronicity, agility, transparency and collective development.

Qualifications:

• Bachelor's Degree required
• At least 7 years tenure in the pharmaceutical industry
• Experience in Market Access, contract negotiation
• Pharmacy and wholesale related experience preferred
• Marketing experience preferred, including launch
• Knowledge of marketing concepts and strategic planning process
• Understanding of market research principles and how to analyze qualitative and quantitative data to draw valid insights and conclusions that inform recommendations
• Relationships within specialty, retail pharmacy, and distribution channel preferred
• Experience in program management within pharmacy and distribution channel
• Strong communication skills and willingness to 'stand and deliver' recommendations to senior leadership (teams)
• Demonstrated experience developing and managing projects cross-functionally
• Positive, solutions-oriented attitude
• Customer-centric mindset
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.