Marketing Lead Allergan Aesthetics - Remote Eligible

Marketing Lead Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

The Marketing Lead Allergan Aesthetics is responsible for creating and implementing marketing strategies and programs that support the implementation of commercial strategy and optimize business results. This position is also responsible for developing plans in collaboration with various stakeholders to uniquely position products and services. The incumbent will also be responsible for shaping the direction and development of the business unit along with embedding commercial and digital fundamentals across the business unit.

Supervisory Responsibility:

1 direct report - Experience Marketing Associate

Key Duties And Responsibilities:

Strategic vision: Look for opportunities to grow AA business, whether through scaling actual initiatives or new ideas. Assist in developing credible annual objectives related to promotion that optimize product and business unit performance; lead the marketing portion of the annual strategic plan;

Support the development of marketing staff to deliver excellence in marketing strategy and commercial competitiveness.

Provide leadership and oversight for marketing functions, including product management, marketing research and business analytics;

Lead the development and implementation of annual marketing plans, campaigns and tactics to maximize product performance; coordinate with HQ marketing teams to understand and adapt global plans for local audiences;

Champion the development of customer strategy that ensures a strong reputation, high visibility and commercial competitiveness;

Oversee relationships with advertising agencies, public relation firms and market research vendors used to promote Allergan Medical Aesthetics products in Israel;

Provide valuable input into the evaluation and recommendation for Go/No Go decision on pipeline product;

Develop relationships with key opinion leaders.

Interface with Medical, Regulatory and Legal to develop marketing materials and campaigns; ensure compliance with company policies as well as legal and regulatory standards.

Lead cross-functional new product planning process for launch opportunities.

Talent attraction, retention and development.

Qualifications

Job Qualifications (Minimum Requirements):

• Bachelor's degree in a Pharmaceutical, Medical, or Life-Science field.
• MSc/MA in business administration, and/or Additional marketing qualifications are an advantage.
• Minimum 5 years of experience in marketing and sales or another relevant role
• Proven experience in sales and marketing and managing relationships with key clients, including DTC (direct to customer) - a must
• Previous people management experience
• Experience in Medical Aesthetics markets, in dermatology and/or beauty brands
• Able to demonstrate substantial success in meeting and exceeding sales targets through the direction and motivation of others, resulted-oriented mindset
• Able to engage and influence stakeholders to ensure the best cross-functional thinking and results

Essential Skills, Experience, and Competencies:

• Solid knowledge of AI tools especially for digital environments- a must
• In-depth understanding of market research methods and analysis
• Strategic thinker, who can translate strategy into practical, competitive and executable business plans
• Solid knowledge of performance reporting and financial/budgeting processes
• Excellent organizational and leadership skills, Inspirational and passionate communicator
• Planning, recommending, and implementing objectives, strategies and practices to assure the highest quality of service, product satisfaction, and continued business relationships with customers
• Effective & efficient management of resources
• Exceptional time management and organizational skills
• Languages: Fluent in both English and Hebrew

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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Pay Range: $-

Where We Work

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.