Programmatic Marketing Manager

Marketing Manager, Programmatic

Marketing Manager, Programmatic serves as a subject matter expert for programmatic advertising across Allergan Aesthetics's portfolio of products (Botox Cosmetic, Juvéderm, SkinMedica, Coolsculpting, CoolTone and Natrelle implants). They will be a key contributor as part of the Paid Media team, responsible for their own portfolio of campaigns, and be highly collaborative with cross-functional teams in order to achieve business goals.

They should have hands-on keyboard experience with multiple programmatic platforms and channels. As well as familiarity with every stage of campaign operations, from trafficking and troubleshooting creatives, optimizing campaigns to achieve business goals, and providing post campaign reporting and insights. This person will wear multiple hats but their core responsibilities will be to drive programmatic strategy, execution, and innovation in order to achieve business goals.

They are confident, knowledgeable, and enjoy collaborating with internal teams. Providing creative feedback, creating and implementing pixels/tags, as well as testing new programmatic mediums and partners. They will also manage administrative tasks associated with campaigns such as managing campaign budgets, insertion orders, and creating PO's.

Qualifications

6+ years experience building, managing & reporting across various digital media channels (OLV, OTT, Display) and platforms – any combination of The Trade Desk, Display & Video 360, and Google Ads.

Comfortable creating campaign and trafficking creatives: static display, HTML5 display, VAST and VPAID assets within Campaign Manager 360 (DCM).

Understanding of multiple programmatic channels (Display, CTV, OLV, Native, DOOH) and how they synchronize and drive users down the marketing funnel.

Continually seeks opportunities to innovate and evolve; proactively finds new ways of working effectively and efficiently.

Expert communicator, presentation and material preparation skills required.

Superior analytical, organizational and time management skills.

Team-oriented; all-for-one and one-for-all mentality.

Bachelor's Degree

Willingness to travel (20%)

Agency experience a plus.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.