Lead Product Marketing (all Genders)

Lead Product Marketing

SCAYLE is one of the fastest growing enterprise commerce platforms in the world, enabling brands and retailers to realize their D2C ambitions. SCAYLE stands for innovation, international collaboration, and a strong focus on data. We believe that it drives us forward, both professionally and personally, when we step out of our comfort zone and make bold decisions. We see problems not as obstacles but as opportunities to find better solutions. We work in an environment that promotes flexibility, creativity, and continuous development. We are motivated by the shared goal of making a difference and actively shaping the future of e-commerce.

Job Description

• Development of go-to-market strategies for enterprise and B2B target groups
• Development of clear and compelling messages, positioning, and product narratives that differentiate products and features – based on customer needs, product roadmap, market trends, and competition
• Creation of sales enablement materials, case studies, playbooks, and pitch decks to support market launch and adoption
• Planning, launching, and optimizing market programs through close coordination with product, marketing, sales, and support – including defining target segments, key messages, and distribution plans
• Building business cases for marketing initiatives, defining KPIs, setting target values, and collaborating with finance and data teams to analyze metrics like LTV and CAC and regularly evaluate success (weekly, quarterly, annually)
• Supporting annual marketing planning, tracking progress against goals, and developing measures to close gaps and scale growth
• Analyzing market trends, competition, and customer data to continuously optimize go-to-market strategies

Qualifications

• Minimum 6 years of experience in product marketing, marketing, or product management, ideally in the B2B SaaS environment
• In-depth understanding of enterprise customers and complex B2B sales cycles
• Proven experience in developing messaging, positioning, and enablement materials
• Ability to translate technical product features into business benefits
• Analytical mindset and data-driven decision-making
• Excellent communication skills with high attention to detail
• Proactive and hands-on mentality in fast-paced, high-growth environments

Additional Information

Main Benefits

• Flexible working hours
• 40% discount in the ABOUT YOU online shop
• Organic fruits and beverages
• Free language courses (German & English)
• Free sports offers (football, volleyball, yoga) & discount on fitness offers
• Mobility allowance
• Free choice of hardware and operating system (Mac, Windows) also for private use
• Modern office near the Hamburg Town Hall
• Agile working environment and cross-functional teams
• Company pension scheme
• Dogs allowed
• Training and development opportunities

The benefits may vary depending on the location

Apply online through our career page – we will get back to you as soon as possible with feedback!

A place where you can be you. We see it as our responsibility to create an environment where everyone can feel as welcome as they are. Different backgrounds and perspectives make us stronger and shape our culture. What we stand for internally, we also stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

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