Lead Product Marketing (all Genders)

Lead Product Marketing

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world, enabling brands and retailers to realize their D2C ambitions. SCAYLE stands for innovation, international collaboration, and a strong focus on data. We believe that stepping outside of our comfort zone and making bold decisions is key to growing both professionally and personally. Instead of seeing problems as obstacles, we approach them as opportunities to find better solutions. We work in an environment that encourages flexibility, creativity, and continuous development. What drives us is the shared motivation to make an impact and actively shape the future of eCommerce.

Job Description

• Develop go-to-market strategy for enterprise and B2B audiences
• Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
• Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
• Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
• Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
• Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
• Analyze market trends, competition, and customer data to optimize GTM strategies

Qualifications

• Minimum 6 years in product marketing, marketing, or product roles, ideally in B2B SaaS
• Strong understanding of enterprise customers and complex sales cycles
• Proven experience developing messaging, positioning, and enablement materials
• Ability to translate technical features into business outcomes
• Analytical mindset and data-driven decision making
• Excellent communication skills with strong attention to detail
• Self-starter with hands-on mentality in fast-moving, high-growth environments

Additional Information

Main Benefits

• Flexible working times
• 40% discount on our ABOUT YOU online shop
• Fresh fruits + drinks everywhere
• Language courses (German & English)
• Free sports courses & reduced price for Wellpass membership
• Subsidized public transportation ticket
• Free choice of hardware and operating system (Mac, Windows, Linux) also for private usage
• Modern office in the city center of Hamburg
• International working environment and English as company language
• Agile work environment and cross-functional teams
• Dog-friendly office
• Professional training
• Company pension plan
• Help in relocation and VISA process

(Benefits may vary depending on location)

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.