Lead Product Marketing (m/f/d) - Scayle

Lead Product Marketing (m/d/f) - SCAYLE

SCAYLE is one of the fastest-growing enterprise commerce platforms in the world and empowers global B2C brands like Harrods, Manchester United, Deichmann, Fielmann, and s.Oliver to create outstanding customer experiences with one unified backend. With its flexible and intuitive technology, it drives differentiation and growth in commerce. SCAYLE is part of the ABOUT YOU Group.

Job Description

As a Lead Product Marketing (m/d/f), you will take full ownership of the product marketing strategy as an individual contributor. In this role, you will operate independently, shaping priorities, messaging, and go-to-market strategies from day one. You translate technical platform capabilities into tangible business value for enterprise customers and play a key role in defining and building the Product Marketing function from the ground up.

Responsibilities

• Develop go-to-market strategy for enterprise and B2B audiences
• Craft clear, compelling messaging, positioning, and product narrative that differentiates products and features by understanding customer needs, product roadmap, market trends, and competitive forces
• Produce sales enablement materials, case studies, playbooks, and pitch decks to drive adoption
• Launch and optimize market programs by aligning Product, Marketing, Sales, and Support, defining target segments, key messaging, and distribution plans
• Build business cases for marketing initiatives, define KPIs, set targets, and collaborate with Finance and Data teams to track metrics like LTV and CAC and report impact weekly, quarterly, and annually
• Support annual marketing planning, track progress against objectives and generate ideas to close gaps and scale growth
• Analyze market trends, competition, and customer data to optimize GTM strategies

Qualifications

Requirements

• Minimum 6 years in product marketing, marketing, or product roles, ideally in B2B SaaS
• Strong understanding of enterprise customers and complex sales cycles
• Proven experience developing messaging, positioning, and enablement materials
• Ability to translate technical features into business outcomes
• Analytical mindset and data-driven decision making
• Excellent communication skills with strong attention to detail
• Self-starter with hands-on mentality in fast-moving, high-growth environments

Additional Information

Benefits

• Flexible working hours with core working times
• Company pension scheme
• Exclusive employee discounts
• Organic fruits and beverages
• Free language courses (German & English)
• Sports classes and subsidies for fitness offerings
• Free choice of hardware and operating system (Mac, Windows, Linux) for private use as well
• Modern centrally located office in Hamburg's city center
• Regular company events
• International team
• Dog-friendly office
• Continuing education opportunities
• Mobility allowance
• Support in the relocation process

YOU ARE THE CORE OF ABOUT YOU We take responsibility for creating an inclusive and exceptional environment where all genders, nationalities and ethnicities feel welcomed and accepted exactly as they are. We believe that a diverse workforce essentially contributes to the ABOUT YOU culture. In order to maintain talent and diversity, we emphasize the care for physical health, mental health and overall well-being. Our values and work ethics essentially contribute to our brand mission: empower acceptance and shape an inclusive, fair and circular fashion culture.

We are looking forward to receiving your application – preferably via our online application portal! Thus, we can ensure a faster process and for you it is very easy to upload your application documents.

Your contact Merle