Branding And Graphic Design Consultant - Remote Eligible

Branding And Graphic Design Consultant

Investing in Women: Women in Inclusive Sustainable Economic Recovery (IW) is a multi-country Australian Government initiative in Southeast Asia that seeks to accelerate women's economic empowerment through increased and equitable opportunities in the private sector, contributing to inclusive, sustainable economic recovery and growth in targeted countries. Our objective is to support women to thrive in the workplace and succeed in business.

Building on the results, partnerships and lessons established under the first seven years of the program, IW's new phase will extend and deepen Australia's contribution to advancing gender equality in Southeast Asia through influencing and growing an ecosystem of policymakers, business leaders, capital providers and women's economic empowerment actors.

Positioning women at the centre of economic resilience and accelerating their economic empowerment is critical to achieving a wide range of sustainable development objectives in Southeast Asia. As the region recovers from the COVID-19 pandemic, gender-sensitive economic recovery strategies will be critical to prevent further deterioration in women's economic empowerment indicators as seen during COVID-19. Focus on an inclusive recovery seeks to harness the productivity, skills, capacity, talent, innovation, and leadership that women offer, and realise the benefits of women's economic empowerment for themselves, their families, and their communities.

IW continues the ambitious agenda of advancing women's economic empowerment through:

• Workplace Gender Equality (WGE) – We support Business Coalitions that work with influential businesses on shifting workplace cultures, practices, and policy barriers to achieve workplace gender equality, with member companies together employing more than one million people;
• Enabling Policy Reforms – We support locally identified reform agendas that promote women's workforce participation, generate support for the business case for WGE, and build the case for the value and importance of the care economy to business, the economy and women's economic empowerment;
• Campaigns and Communities of Practice – We support locally driven campaigns in Indonesia, the Philippines, and Vietnam that highlight positive examples of gender equality to strengthen public support for women's economic participation. Through fostering a community of gender equality advocates, IW will continuously build evidence that supports the broader adoption of progressive attitudes and behaviours; and
• Gender Lens Investing – We work to increase investment in Small and Medium Enterprises (SMEs) that disproportionately benefit women in Indonesia, the Philippines and Vietnam. We do so by increasing capital providers' demand for Gender Lens Investing strategies and products, catalysing the supply of financial instruments available to small businesses owned or led by women, and investing in the growth of SMEs that support women through a 'fund of funds' strategy.

In collaboration with corporations and business leaders, policymakers and implementers, capital providers, entrepreneurs, and advocates, we are working with those who are driving change for women's economic equality in our region.

Investing in Women supports the Sustainable Development Goals (SDGs) 2030 Agenda and the leveraging of private sector investments to achieve the Goals. The SDGs recognise that gender equality is not only an essential human right, but a necessary foundation for peaceful, prosperous and sustainable societies.

Australia's Department of Foreign Affairs and Trade (DFAT) has contracted Abt Associates Australia to implement Investing in Women. Abt Associates Australia is a mission-driven, global leader in research, evaluation and implementing programs in health, social and environmental policy and international development.

Investing in Women's new phase is anticipated to be up to AUD 80 million in value, initially for four years (from January 2023 to June 2027), with an option to extend for a further six years. Initial countries of focus will be at least Indonesia, the Philippines and Vietnam, with some activities engaging at a regional level.

Investing in Women (IW) is seeking a Branding and Graphic Design Consultant for IW Communications to support two key work packages aimed at strengthening IW's visual identity and partner-facing materials. This is a short-term engagement (up to 10 billable days between 18 September and 13 October 2025) designed to improve the consistency, professionalism, and impact of IW's visual communications.

The Branding and Graphic Design Consultant will:

1. Enhance IW's Visual Identity Style Guide and develop branded digital templates: a) Review IW's Visual Identity Style Guide (July 2024) and expand it with a new section that provides detailed, coherent guidance on the use of design elements and application of design styles across all communication materials. b) Develop a suite of customisable social media templates per platform (Linkedin, Facebook, Instagram) using Canva. These templates should be adaptable for various content formats and optimized with appropriate sizing for each IW social media platform. c) Create two branded virtual backgrounds on Canva for IW staff to use in virtual meetings (via Microsoft Teams, Zoom, Google Meet, WebEx).
2. Review and update the branded identity of GEARS (a workplace gender equality assessment tool that IW develops with its partners in Indonesia, the Philippines, and Vietnam): a) Conduct a one-page brief assessment on the current GEARS branding package to evaluate whether it is fit-for-purpose and provide recommendations for updating or streamlining. b) Subject to approval from IW, develop a refreshed and streamlined GEARS branding package. This should include clear, coherent brand guidelines for use by all stakeholders and guidance for application across digital and print materials. The refreshed guidelines should also include examples of how to incorporate the GEARS identifier for partners and businesses. c) Design a set of key branded assets for IW partners and their business clients to use in producing GEARS-related materials (to be discussed with IW).

In addition, the STP is requested to attend 2-3 check-in meetings with IW, as determined by IW, to clarify requirements, align on expectations, and monitor progress against agreed milestones and deliverables. All project files of the final branded assets will be submitted to IW.

• Employment type and location: Short-Term Personnel role. Remote, preferably located in Indonesia, the Philippines, or Vietnam.
• Duration: Up to 10 days; Anticipated to commence on 18 September 2025. Completion date 13 October 2025.

We are seeking an individual who will bring:

• Proven experience in graphic design, visual branding, or digital communications, with a strong portfolio of relevant projects.
• Ability to develop and apply branding guidelines across print and digital media.
• Proficiency in graphic design programs, including Canva, and experience designing social media templates and digital assets in alignment with branding guidelines.
• Strong visual storytelling and layout skills, with the ability to turn complex concepts into engaging visuals.
• Excellent project management and communication skills; ability to work independently and meet deadlines.

Key Selection Criteria

For your application to be considered by the Panel, interested applicants must submit a response to each of the following Key Selection Criteria (KSC):

Desirable:

• Experience working with clients in the international development and business sectors and in Southeast Asia.
• Located in Indonesia, the Philippines, or Vietnam.

Don't meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single requirement for a position. At Abt Global we are dedicated to building a diverse, inclusive and authentic workplace, so if you are excited about this role but your