B2B Marketing Group Strategy Director

Marketing B2B Strategy Lead

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

You possess a rare blend of B2B marketing experience that spans demand and revenue generation, content strategy, marketing automation, paid media, social media, analytics, web strategy, user experience. You also have the relationship skills to inspire client executive leadership and internal team members alike towards a strategic vision.

As a lead in Marketing B2B Strategy, you have strong experience developing holistic, end-to-end marketing and revenue growth strategies for B2B companies. Are you passionate about solving problems for clients? Are you looking to flex your strategy, product marketing, and Go-To-Market muscles to help clients transform their organizations into demand growth machines?

Here's a snapshot of your responsibilities:

• Regularly benchmark clients for best practices, KPIs, and planning purposes. Translate client business challenges into clear goals and objectives
• Conduct thorough industry market-based research and analysis to help us better serve our clients
• Conduct informational workshops to inform proposals and recommendations
• Facilitate strategic workshops with client teams to analyze and influence end-to-end integrated strategy from positioning and brand to campaigns and content
• Identify opportunities to enhance customer experience through digital and other channels including partner, sales, campaigns, communications and organizational processes.
• Translate strategic discoveries, research, and workshop outcomes into external facing narratives, strategy briefs, and roadmaps for our clients and delivery teams.
• Articulate content and campaign strategies that drive MQLs, SALs, SQLs and opportunities.
• Lead meetings and workshops with senior leadership and our clients, ensuring cross functional alignment on strategies.
• Start with a data mindset to ensure we can demonstrate return on investment for all marketing efforts.

Here's What You'll Need:

• Minimum 10 years of experience in B2B marketing strategy and integrated marketing with expertise in designing data-driven multichannel relationship marketing strategies utilizing web, mobile, social, email, and traditional marketing channels
• Minimum 10 years of experience building out assets for client workshops, business development efforts, and constructing high-impact strategies
• Minimum 8 years of experience establishing the key business performance metrics and KPIs

Bonus Points If:

• Digitally fluent, with knowledge of digital marketing best practices
• Demonstrated ability to work in a fast-paced dynamic environment with limited guidance
• Diverse array of agency experiences across industries and strategic skill sets

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 03/28/2026 Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

Role Location Annual Salary Range California $132,500 to $338,300 Cleveland $122,700 to $270,600 Colorado $132,500 to $292,200 District of Columbia $141,100 to $311,200 Illinois $122,700 to $292,200 Maryland $132,500 to $292,200 Massachusetts $132,500 to $311,200 Minnesota $132,500 to $292,200 New York $122,700 to $338,300 New Jersey $141,100 to $338,300 Washington $141,100 to $311,200

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

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