B2B Marketing Senior Strategist

B2B Marketing Senior Strategist

We are seeking a B2B Marketing Senior Strategist to drive integrated marketing programs that connect brand positioning with demand generation. This role is responsible for developing and executing global campaigns, aligning marketing strategy with business objectives, and ensuring consistency across channels and functions. The ideal candidate brings end-to-end B2B expertise across content strategy, campaign orchestration, and marketing technology and thrives in a highly cross-functional environment.

This is a strategic, hands-on role focused on program design and execution.

The Work:

Campaign Strategy & Execution

• Design and manage integrated B2B marketing campaigns from planning through execution, aligning brand and demand objectives.
• Translate business priorities into messaging frameworks, content roadmaps, and campaign plays that resonate with enterprise buyers.
• Partner with product marketing, sales, and operations to ensure go-to-market alignment and measurable impact.

Content & Messaging

• Build and evolve content strategies that support the buyer journey—from awareness through purchase and renewal/up-sell.
• Ensure messaging is consistent, differentiated, and scalable across regions and business units.
• Collaborate with creative teams, agencies, and subject matter experts to deliver impactful assets.

Marketing Technology & Analytics

• Leverage marketing automation, CRM, and analytics tools to deploy, track, and optimize campaigns.
• Partner with operations teams to define KPIs, pipeline influence, and reporting frameworks.
• Use data to continuously improve campaign performance and demonstrate marketing's contribution to revenue.

Cross-Functional Collaboration

• Act as a connector across product, brand, sales, and demand gen teams, ensuring campaign execution is aligned and integrated.
• Support sales enablement with campaign toolkits, playbooks, and account-level insights.
• Work closely with regional marketing teams to adapt global strategies for local execution.

Here's what you'll need:

• 7+ years of experience in B2B marketing, integrated campaigns, or demand generation (enterprise or technology background preferred).
• 3+ years of experience with content strategy, buyer journeys, and campaign orchestration.
• 3+ years of experience with marketing automation, CRM, and analytics platforms (e.g., Marketo, HubSpot, Salesforce, Eloqua, Demandbase, 6sense).

Bonus points if:

• Excellent project management and cross-functional collaboration skills.
• Strong analytical mindset with ability to interpret data and tie marketing activity to pipeline and revenue impact.
• Exceptional written and verbal communication skills.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 03/28/2026 Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here:

Role Location Annual Salary Range California $73,800 to $220,400 Cleveland $68,300 to $176,300 Colorado $73,800 to $190,400 District of Columbia $78,500 to $202,700 Illinois $68,300 to $190,400 Maryland $73,800 to $190,400 Massachusetts $73,800 to $202,700 Minnesota $73,800 to $190,400 New York $68,300 to $220,400 New Jersey $78,500 to $220,400 Washington $80,200 to $202,700

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment.

Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities.

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

For details, view a copy of the Accenture Equal Opportunity Statement.

Accenture is an EEO and Affirmative Action Employer of Veterans/Individuals with Disabilities.

Accenture is committed to providing veteran employment opportunities to our service men and women.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.

California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.

Please read Accenture's Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.