B2B Senior Marketing Strategist

Senior B2B Marketing Strategist

Career Level: Manager

Location: London

Join our dynamic B2B customer growth team as a Senior B2B Marketing Strategist. Here you'll play a critical role in driving targeted marketing strategies for high-value clients. We specialise in creating personalised programmes that align closely with our clients' unique business goals.

What you'll do:

• Develop and implement ABM and marketing strategies to engage and nurture key clients and accounts.
• Work across large scale GTM programs.
• Collaborate with colleagues to identify target accounts and create personalised marketing plans.
• Proactively sourcing/engaging clients and creating new business opportunities
• End to end responsibility for originating, scoping, designing and executing multi-channel programmes, including email, social media, and content marketing.
• Analyse programme performance, providing insights and recommendations for optimisation.
• Build strong relationships with key stakeholders to ensure alignment and drive results.
• Stay ahead of industry trends and best practices in ABM and marketing strategy to retain a competitive edge.

What we're looking for:

• Proven experience in account-based marketing and B2B marketing – likely from an agency or consultancy background.
• Able to evidence a strong client focus.
• Comprehensive understanding of strategic marketing and ABM principles and tactics and applying them in practice.
• Experience of marketing automation platforms and CRM systems.
• Excellent communication, presentation and collaboration skills.
• Ability to analyse data and metrics to drive decision-making and learning.
• Creative thinker with experience of developing innovative marketing strategies and program design
• Demonstrable sector knowledge/experience (technology, professional services or financial)

What's in it for you:

• Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:
• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.
• Family-friendly and flexible work policies.
• Attractive pension plan with financial wellbeing support and resources.
• Private healthcare insurance plan and Mental Wellbeing support.
• Employee Assistance Programme, Career Development and Counselling.
• A range of generous Parental Leave offerings.

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.

Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.