Client Relationship Marketing Lead, RES, Americas (senior Manager)

Client Relationship Marketing Lead, RES, Americas (Senior Manager)

Together, we're building something new, something brilliant, something bold with Client Relationship Marketing (CRM) at Accenture – and we want you to join us. What others call account-based marketing, we call CRM. Day in and day out, we build and broaden relationships with our clients to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.

We believe simplification equals innovation – and for CRM our vision is simple but profound. We will create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we'll become our own best credential – inside Accenture and out in the world.

The Senior Manager is part of our Americas CRM Resources Marketing + Communications team. The role is designed to lead marketing strategies for Accenture's client accounts in the Chemicals, Natural Resources, Energy and Utilities sectors and will help drive client relationships, reputation and revenue.

So why you?

You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate.

And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.

Key Responsibilities

• Design and build client relationship marketing as a world-class business-to-business, client-centric organization, and Accenture's own best credential for marketing transformation
• Design, execute and lead an integrated marketing strategy for Accenture's priority clients
• Lead the craft of client relationship marketing with up to three highly complex client accounts by:
• Building account-specific marketing plans to expand relationships, drive revenue and enhance reputation.
• Researching key buyers and developing robust, personalized client relationship engagement plans with curated content, messaging and experiences that clients truly value.
• Delivering account-originated programs including strategic positioning, value reporting, messaging sessions, and more to enhance and deepen our overall client account relationship.
• Collaborating with account teams to identify, originate, and win opportunities.
• Using Accenture's MMS, SynOps and other leading marketing technologies to help us know and prioritize our work.
• Measuring our marketing strategies against agreed-upon metrics and using data and analytics for continuous improvement.

Preferred Qualifications

• Bachelor's degree, in Marketing and Communications or related field preferred
• Minimum of 10 years of hands-on marketing experience, ideally in professional services or other B2B industry
• Deep marketing knowledge and industry experience in the Resources Industries
• Account-based marketing or pursuit marketing experience highly desirable
• Full-funnel marketing experience and skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including events, social media, email and direct mail.
• Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
• Team player with great interpersonal and collaboration skills
• Creativity, flair and innovation in how to achieve differentiation for campaigns
• Enthusiasm, passion for marketing and can-do attitude

Technical Skills

• Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up
• Experience using Eloqua (or similar email platform) desirable
• Good knowledge of Microsoft Powerpoint and Excel
• Design skills are nice to have, but not essential

Our Commitment to You

• Your entrepreneurial spirit and vision will be rewarded, and your success will fuel opportunities for career advancement.
• You'll make a difference for some of the world's leading companies who are Accenture's clients.
• Opportunities to learn daily through training, assignments and collaborating with experts across the company.
• Access to leading-edge technology.
• Along with a competitive salary, Accenture offers a comprehensive package including generous paid time off, an employee healthcare plan and a competitive 401K program.

Job location: São Paulo - SP

We are looking for profiles aligned with the company's values, enthusiasts to work in a collaborative and dynamic environment, with excellence in delivery and innovation present in their daily lives. We value competencies regardless of race, age, gender, sexual orientation, creed, disability, and political conviction. The diversity of our people allows us to fulfill the promise of technology and human creativity. We recognize the unique characteristics of individuals, respect differences, and invest in an increasingly inclusive environment.