Field Marketing Manager

Field Marketing Manager

Reporting to the Gallia (France, Belgium, the Netherlands) Marketing lead, the Field Marketing Manager will drive demand and pipeline growth across Netherlands and Belgium for Microsoft products and IT services to our prospective clients.

This generalist role will cover a broad variety of high-impact, measurable marketing programs tailored to local market needs, to:

• Support pipeline growth through demand generation campaigns and events
• Elevate and strengthen our brand positioning
• Deliver exceptional client experiences to our clients and prospects

In this role, you will operate as a critical bridge between sales and marketing. You'll be an active part of a fast-paced, high-performing marketing team in a global IT consulting company that thrives on excellence, agility, and delivering results.

Key responsibilities:

• Develop and execute integrated, multi-channel marketing campaigns (digital, executive events, webinars, content syndication…) that drive pipeline and revenue growth across Benelux.
• Measure, track, report on, and optimize campaign performance; lead generation, pipeline impact, and ROI, using marketing insights dashboards and marketing automation platforms (e.g., Marketo).
• Collaborate with Country Managers and Sales Leaders to align marketing priorities with business goals, define target account lists and identify the priority areas requiring strategic marketing support.
• Work closely with the inside sales team to support lead qualification and nurturing, ensuring seamless follow-up and progression through the funnel.
• Partner with key technology vendors and partners (e.g., Microsoft) to open up new funding streams for co-branded and joint go-to-market campaigns.
• Translate global campaigns into localized ones, leveraging digital, content, and event tactics to drive awareness, engagement, and conversion of decision-makers at every stage of the funnel.
• Manage agencies and 3rd party vendors, ensuring cost- and time-effective delivery of high-quality results contributing to your KPIs.
• Drive the client evidence process in close collaboration with the business, and in some cases directly with the client, to continuously identify new opportunities for (public) client stories.
• Contribute to knowledge and best practice sharing with other regional field marketers and the wider marketing organisation.
• Maintain a deep understanding of market dynamics, buyer personas, and competitive landscape to continuously inspire and engage clients and prospects.

Job qualifications:

• 8+ years of B2B marketing experience in IT consulting, professional services, or technology sectors, with a strong track record in demand generation, field marketing, and/or campaign management.
• Ability to multitask and orchestrate cross-functional projects with high energy levels and a "get it done" mentality, balancing strategic thinking with execution.
• Strong leadership and stakeholder management skills across matrixed organizations.
• Strong team player with insights-driven analytical skills.
• Demonstrated capacity to adapt quickly to changing market dynamics and innovations, while critically evaluating and prioritizing marketing initiatives to maximize ROI.
• Proven success driving pipeline and revenue through multi-channel, data-driven marketing programs in a fast-paced environment.
• Business acumen and comfort working closely with sales, including understanding of funnel metrics, account strategies, and sales cycles.
• Skilled in using CRM and marketing automation tools (e.g., Marketo) to execute, analyse, and optimize marketing activities.
• Excellent written and verbal communication skills in Dutch & English.

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other. We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work. At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces™. Join Accenture to work at the heart of change.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.