Marketing Engagement Specialist

Marketing Engagement Specialist

Skill required: Marketing Operations - Digital Project Management

Designation: Marketing Engagement Specialist

Qualifications: Any Graduation

Years of Experience: 7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

What would you do?

Project Planning and Requirement Gathering:

• Collaborate with client stakeholders, technical leads, and campaign developers to define project/campaign scope, objectives, deliverables, and timelines.

Create comprehensive project plans, outlining tasks, dependencies, resource requirements, document, and track updates regularly.

Ensure request submitted by Clients are complete and accurate before assigning it to Campaign Developers.

Stakeholder Communication:

• Act as the primary point of contact for all project-related communications.

Regularly engage with client stakeholders to provide updates on project progress, gather feedback, and manage expectations.

Resource Management:

• Allocate project and campaign tasks to campaign developers and technical leads based on their expertise and availability.

Ensure that team members have the necessary resources and support to fulfil their responsibilities effectively.

Risk Assessment and Mitigation:

• Identify potential project risks and issues, both technical and non-technical, and develop mitigation strategies to minimize their impact on project success.

Post Implementation Review:

• Ensure Deliverables meet the highest standards of quality, adhering to best practices and client requirements.

Conduct thorough testing and review processes before deliverables are shared for client review and approval.

Ensure feedbacks are well documented and communicated to Developers/ Team leads

Marketing Automation Platform Knowledge:

• Familiarity with Eloqua, Braze, Adobe Experience Cloud or Salesforce Marketing Cloud platforms or equivalent platforms and their respective tools (e.g., Adobe Campaign, SFMC Email Studio, Journey Builder).

Content Management:

• Familiarity with AEM, Wordpress, Sitecore or equivalent platforms and their respective tools

Ad/Social Campaign:

• Familiarity in managing campaigns across Google, Yahoo and Bing using tools like DV 360, Marin or Kenshoo and other familiar platforms

What are we looking for?

• Technical Background: Basic technical knowledge in areas relevant to campaign development, such as HTML, CSS, JavaScript, SQL, or scripting languages (e.g., AMPscripts).

• Agile Project Management: Familiarity with Agile project management methodologies and tools (e.g., Scrum, Kanban) for iterative project execution.

• Data Analysis: Proficiency in data analysis tools and techniques to derive insights from campaign performance data.

• Education: Graduate

• Project Management: Proven experience in managing complex projects, preferably in the digital marketing domain, with a track record of delivering projects on time and within budget.

• Stakeholder Management: Excellent communication and interpersonal skills to effectively engage with client stakeholders, technical teams, and leadership.

• Resource Coordination: Ability to allocate and manage project resources efficiently, ensuring optimal team performance and productivity.

• Problem-Solving: Strong analytical and problem-solving skills to address project challenges and make data-driven decisions.

• Team Leadership: Experience in leading cross-functional teams, fostering collaboration, and promoting a positive team culture.

Roles and Responsibilities:

• Budget and Cost Control:

• Manage project budgets, track expenses, and control costs throughout the project lifecycle. Work closely with finance teams to ensure project financials align with the approved.

Timeline Management:

• Monitor project timelines, identify potential delays, and implement corrective actions to keep the project on track for timely delivery

Change Management:

• Manage change requests and scope adjustments throughout the project. Evaluate the impact of changes on timelines, resources, and budgets and obtain necessary approvals.

Reporting and Documentation:

• Provide regular project status reports to client stakeholders, senior management, and other relevant parties. Maintain comprehensive project documentation, including meeting minutes, action items, and project-related decisions.

Issue Resolution:

• Facilitate issue resolution by collaborating with cross-functional teams, identifying root causes, and implementing solutions promptly. Share detailed feedback and Root Cause Analysis with clients along with the mitigation plan.

Work Orchestration and Data hygiene:

• Fully understand ticketing/request management tool and accurately record updates, assignments, data points, timestamps etc. to provide seamless experience to both internal and external stakeholders.

• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document wherever applicable to carry out all required tasks.

• Complete all required reports so that accurate numbers are reported to both client and leadership