Marketing Platform Auto Specialist

Marketing Platform Auto Specialist

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Specialist

Qualifications: Any Graduation

Years of Experience: 7 to 11 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

What would you do?

• Initiate, execute and manage multi-channel campaigns and automated flows (email, push, in-app, onsite)
• Identify audiences and target groups to deliver the most relevant content for them, to engage, retain and maximize customer lifetime value
• Optimize campaign performance through continuous analysis and testing
• Improve processes and create efficiency by implementing automation strategies
• Forecast and report on campaign performance
• Collaborate with stakeholders from tech, product, brand, UX, data teams to successfully plan and execute end-to-end projects and campaigns
• Routinely test and develop our CRM tools
• Report to CRM management regularly on the status of activities/campaigns
• Liquid and SQL knowledge is required

In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results.

Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

What are we looking for?

• Education Qualification: Graduation
• Solid hands-on experience in CRM or multi-channel marketing.
• Experience in working with CRM tools (Braze ideally, other tools considered)
• Good understanding of the tech CRM landscape and main trends in the industry.
• Analytical skills, ability to work with KPIs and create reports and convert insights into next-step actions
• Customer-centric & strategic mindset, knowledge about how to drive loyalty and retention
• Cross-department stakeholder management
• Ability to work with HTML and CSS.

Roles and Responsibilities:

• In this role you are required to do analysis and solving of moderately complex problems
• May create new solutions, leveraging and, where needed, adapting existing methods and procedures
• The person would require understanding of the strategic direction set by senior management as it relates to team goals
• Primary upward interaction is with direct supervisor
• May interact with peers and/or management levels at a client and/or within Accenture
• Guidance would be provided when determining methods and procedures on new assignments
• Decisions made by you will often impact the team in which they reside
• Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture
• Please note that this role may require you to work in rotational shifts