Marketing Transformation & Operating Model Reinvention Lead

Marketing Transformation & Operating Model Reinvention Lead

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Role Overview:

The Marketing Transformation & Operating Model Reinvention Lead is a senior transformation advisor responsible for redesigning marketing operating models, modernizing governance, and reinventing end-to-end processes—enabled by platforms such as Adobe Workfront, Monday.com, Adobe Experience Cloud (AEM, AEP, Target, Analytics), DAM, CRM, marketing automation, and emerging AI solutions.

Partnering with CMOs and senior leaders, this role defines future-state marketing capabilities that improve speed, alignment, scalability, and measurable business value. This is not a PMO or system implementation role—it is a strategic leadership position that ensures operating model, process, and technology work as an integrated system.

Key Responsibilities:

• Lead enterprise marketing operating model redesign and governance modernization.
• Reinvent campaign and content supply chain processes to improve speed and transparency.
• Align marketing technology investments to business-led transformation goals.
• Develop value-based roadmaps with clear KPIs (cycle time, adoption, productivity, ROI).
• Facilitate executive workshops and serve as a trusted transformation advisor.
• Lead complex, multi-workstream transformation programs.

Qualifications

• 10+ years in marketing transformation, operating model redesign, or enterprise process modernization. Experience should include:
• Deep understanding of marketing execution and MarTech ecosystems.
• Experience integrating platforms such as Workfront, Monday.com, Adobe stack, CRM, and AI tools.
• Strong executive presence and stakeholder alignment skills.
• Proven ability to structure and lead large-scale transformation initiatives.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below.

Role Location Annual Salary Range

• California $163,000 to $434,000
• Cleveland $150,900 to $347,200
• Colorado $163,000 to $375,000
• District of Columbia $173,500 to $399,300
• Illinois $150,900 to $375,000
• Maryland $163,000 to $375,000
• Massachusetts $163,000 to $399,300
• Minnesota $163,000 to $375,000
• New York $150,900 to $434,000
• New Jersey $173,500 to $434,000
• Washington $173,500 to $399,300