View All Jobs 12066

Integrated Marketing Manager

Develop and execute a comprehensive social media strategy to boost RCS for Business awareness
Doylestown, Pennsylvania, United States
Mid-Level
4 days ago
Acosta

Acosta

Provides sales, marketing, and retail merchandising services that help consumer packaged goods brands grow across retail and e-commerce channels.

Join The Revolution In Business Messaging

RCS for Business is one of Google's fastest-growing initiatives, fundamentally redefining how organizations worldwide connect with their users. This technology provides the power to revolutionize engagement for everyone—from beloved global brands like Nespresso, United Airlines, IHG Hotels, and CVS Pharmacy, to the local shops down the street. We are seeking integral leaders to join our team and shape the future of business messaging on a global scale.

Responsibilities

Social Media Marketing

  • Launch Social Media Presence: Lead the strategy and execution for launching our social media presence (e.g., LinkedIn, industry-specific forums) to amplify RCS for Business awareness, content, and brand messaging.
  • Campaign Amplification: Integrate social media activity with global campaigns and content programs, ensuring assets are effectively amplified to targeted industry audiences and prospects.
  • Community Engagement: Monitor social performance and community feedback, providing insights to cross-functional partners and proactively testing new tactics to uncover opportunities for awareness and audience growth.

Customer Marketing

  • Customer Advocacy Program: Execute the day-to-day implementation of the customer reference program for RCS for Business, serving as a key external contact for some of the world's most recognized brands.
  • Storytelling and Content Scaling: Create and implement a holistic strategy to develop and scale customer advocacy content, including case studies, video testimonials, and speaker opportunities, to demonstrate the ROI and impact of RCS for Business.
  • Reference Management: Identify and onboard new reference customers. Manage and monitor customer reference activity, keeping data current and accurate to ensure BD, Product, and Marketing teams have ready access to compelling customer stories.

About Us

Mosaic is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing, and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. As a leading North American integrated marketing agency, Mosaic specializes in everything from experiential marketing, commerce + retail media and field marketing, to design and production. With a 35+ year history, Mosaic has office hubs in Chicago, Dallas, and Toronto and full reach across North America. We focus on creating brand experiences that connect brands with consumers in creative and relevant ways. Mosaic’s ultimate mission is to propel our client’s business, culture, and communities forward to make the human experience better. We are diverse, yet like-minded individuals, and we believe in taking risks and creating shared experiences, not just for our clients, but for each other. Every associate is given the keys to charter new ground as they collectively live in the moment of building memorable experiences together. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our Privacy Policy and Terms and Conditions of Use.

+ Show Original Job Post
























Integrated Marketing Manager
Doylestown, Pennsylvania, United States
Marketing
About Acosta
Provides sales, marketing, and retail merchandising services that help consumer packaged goods brands grow across retail and e-commerce channels.