41953593147 - Growth Creative Strategist - Remote Eligible

Growth Creative Strategist – Senior Manager / Director Level

FULL TIME REMOTE

Position: Growth Creative Strategist – Senior Manager / Director Level Type of contract: Independent contractor Working Hours: M-F (must be available to work PST hours)

Work from any corner of the world and be a part of the #remoteworkrevolution!‼

Scope of the Role

The Growth Creative Strategist will lead the development of high-performing ad concepts, scripts, and storyboards for digital marketing campaigns. This role bridges creative ideation with data-driven decision-making — ensuring that storytelling is not only compelling but also effective. You'll manage the creative pipeline from concept through execution, working closely with copywriters, videographers, designers, and performance marketers to deliver content that drives measurable growth.

Duties and Responsibilities:

Creative Strategy & Leadership

• Own the creative vision for paid social, video, and digital campaigns to drive customer acquisition and brand awareness.
• Develop scripts, storyboards, and campaign concepts aligned with brand guidelines and performance insights.
• Lead brainstorming and creative review sessions, offering direction and feedback to creative teams.

Content Pipeline Development

• Build and maintain a pipeline of creative stories tailored for channels such as Meta, TikTok, YouTube, and Amazon.
• Translate marketing briefs and messages into compelling narratives.
• Collaborate with growth marketing to prioritise creative testing based on performance data.

Production Oversight

• Oversee creative production to ensure timely delivery and alignment with campaign objectives.
• Partner with editors, motion designers, and production partners to execute ideas with excellence.
• Manage budgets and timelines across multiple concurrent projects.

Data-Driven Creative Optimisation

• Review ad performance data to identify iteration and improvement opportunities.
• Work with performance marketing to align creative with audience targeting strategies.
• Test new formats, hooks, and storytelling approaches to maximize engagement and conversions.