52036289047 - Head Of Product - Remote Eligible

Head Of Product

Location: Remote (time zone overlap with the Netherlands required)

Employment type: Full-time

About Numoya

Numoya is an e‑commerce brand focused on hair tools for older women. Today, 90–95% of revenue comes from a single hero product: a portable detangling/styling brush sold primarily to women 65+ with short hair who have struggled with styling. The business is very strong on marketing and customer acquisition, and now needs to build real product depth beyond a single brush sourced from China.

Role Overview

Numoya is hiring a Head of Product to fully own the product function end‑to‑end. This person will be responsible for:

• Defining the product vision and roadmap for Numoya's hair tools portfolio
• Identifying, validating, and launching new products quickly
• Optimizing the existing hero product (and customer experience around it)
• Building a repeatable, data‑driven process for product discovery and development
• The founders are strong at marketing but have limited product expertise. You are expected to lead, not follow, in this area: design the process, make informed decisions, and move fast to test and iterate.

Key Responsibilities

Product Strategy & Vision

• Develop and own the product vision and multi‑quarter roadmap for Numoya's hair tools line, with a focus on the 65+ female demographic.
• Deeply understand our core customer: pain points, desires, hair care routines, willingness to pay, and usage of current tools.
• Map and analyze the competitive landscape in hair tools and adjacent categories; spot gaps and opportunities for differentiated products and positioning.
• Identify new product lines or extensions that fit Numoya's brand, audience, and marketing strengths.

New Product Discovery & Development

• Source and evaluate potential new hair tools/products (e.g., through suppliers, manufacturers, white‑label, or custom development).
• Build fast, lean validation loops:
• Customer interviews and surveys
• Concept tests, landing pages, pre‑launch lists

Small‑batch test orders and limited launches

• Define clear hypotheses and success metrics for each new product experiment.
• Work closely with suppliers/manufacturers on samples, iterations, quality standards, and cost negotiations.
• Manage the full lifecycle from concept → testing → launch → scale/kill decisions.

Existing Product Optimization

• Own the performance and customer experience of the current hero brush and any future core products.
• Analyze returns, reviews, support tickets, and NPS to identify product and packaging improvements.
• Propose and execute changes to product specs, packaging, instructions, accessories, and bundles to improve outcomes for older customers.
• Collaborate with marketing on positioning, messaging, and creative angles grounded in real product insight.

Data, Experimentation & Insights

• Set and track product KPIs (e.g., product‑level contribution margin, repeat rates, product‑specific AOV, return/complaint rates, review sentiment, test launch performance).
• Design and run structured experiments (A/B tests on offers, bundles, variations) to learn quickly.
• Translate quantitative and qualitative data into clear recommendations and decisions: scale, iterate, or kill.

Cross‑functional Collaboration

• Work closely with founders and the marketing team to ensure product strategy fuels and enhances acquisition and retention campaigns.
• Provide marketing with detailed product knowledge, customer insights, and angles that can be turned into high‑performing creatives.
• Collaborate with operations/logistics on supply, inventory planning, minimum order quantities, and lead times.
• When needed, brief and coordinate with external partners (e.g., designers, packaging specialists, agencies, freelancers).

Process & Leadership

• Design and implement a lightweight but robust product development process suitable for a fast‑moving DTC e‑commerce brand.
• Introduce pragmatic tools and workflows (roadmaps, backlogs, prioritization frameworks) without heavy bureaucracy.
• Potentially build and lead a small product team over time (e.g., product specialist, product researcher, technical PM, etc.) as scale demands.

What Success Looks Like (First 6–12 Months)

• A clear, prioritized product roadmap aligned with business goals and marketing strengths.
• Several new products were identified, validated, and launched, with at least some showing strong early traction.
• Improved performance and customer satisfaction for the current hero brush (better reviews, fewer complaints/returns, stronger LTV).
• A repeatable test‑and‑learn product process is in place, with fast cycles and clear decision criteria.
• The founders no longer feel "blind" on product – you are the trusted owner of all product decisions.