58134729590 - Marketing Operations & Execution Lead - Remote Eligible

Role Overview

This is not a traditional marketing role. This is a hands-on growth operator position.

As the second full-time hire, you will own growth end-to-end—working directly with the CEO and collaborating closely with the founding team. You will build, test, execute, and scale everything from scratch.

If you need structure, this role is not for you. If you build systems through action and iteration, you will thrive here.

Key Responsibilities

Execution & Experimentation

• Launch campaigns rapidly across channels; iterate based on performance
• Test creative angles, messaging, and offers continuously
• Kill underperforming initiatives quickly and scale winners

Organic & Creator Growth

• Build and scale an organic seeding program (identify, outreach, send product, track ROI)
• Develop and manage creator relationships across TikTok, Instagram, YouTube Shorts, and Pinterest
• Actively participate in content creation—not just strategy

Community & Affiliate Engine

• Launch and grow a creator community ecosystem
• Own affiliate strategy (ShopMy or similar platforms)
• Manage organic + paid creator partnerships

Performance & Optimization

• Analyze performance across all channels (ads, organic, email, landing pages)
• Optimize for conversion and revenue, not vanity metrics
• Identify trends, patterns, and opportunities through data

Systems & Scale

• Build growth infrastructure (campaigns, launches, playbooks)
• Operate lean with limited resources while outperforming competitors
• Leverage AI tools to increase output and efficiency