Head Of Growth - Remote Eligible

Head Of Growth

The Head Of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email/SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.

Acquisition & Performance Marketing

• Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
• Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
• Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
• Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.

Retention & Lifecycle Marketing

• Lead email and SMS strategy to drive repeat purchases, loyalty, and long-term customer value.
• Define customer segments and develop retention-focused journeys, automated flows, and lifecycle programs.
• Collaborate with creative teams to produce high-impact content that resonates across customer touchpoints.

Conversion Rate Optimization (CRO)

• Own key onsite performance metrics including conversion rate, AOV, and bounce rate.
• Develop and run A/B tests across landing pages, PDPs, checkout flow, and merchandising experiences.
• Partner with product, UX, and creative teams to improve site experience and funnel efficiency.

Data, Analytics & Forecasting

• Establish KPIs for all growth channels and lead weekly, monthly, and quarterly performance reporting.
• Analyze customer cohorts, behavioral data, and channel efficiency to inform strategy.
• Build revenue and acquisition forecasts tied to performance and budget allocation.

Team Leadership & Collaboration

• Lead and mentor an internal growth team while managing external agencies and freelancers.
• Collaborate closely with creative, brand, product, and operations teams to align growth initiatives with broader business goals.

Foster a culture of innovation, testing, and continuous optimization.