Director Product Marketing, Future City FTW

Director Future City FTW Lead

Recognize sport and consumer insights of Future Cities

Lead adidas China Future City FTW creation, including product marketing and design.

Heavily influence category direction and drive its implementation

Execute strategies to tactical plans

Steer a cross-functional product creation team to deliver the category vision

Lead and develop the category team

Manage a team and develop their functional and social skills using available resources to create a top performing team

Set and manage strategic category direction; ensure cross-functional alignment

Identify new business opportunities to drive innovation and/or commerciality

Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments

Have full understanding of the product creation process to drive it forward

Be a role model for all team members in regards to strategic direction and the product creation process

Show leadership through living the brand values while fostering a performance culture

Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process

Challenge the cross-functional team to ensure creation of industry leading products

Analyse and report category business performance to ensure achievement of category KPIs

Positively represent the category both internally and externally

Work with the CtC (Concept to Consumer), Brand Marketing and Sports Marketing teams throughout the season to define strategic marketing direction

Be a competent partner for category and ranging discussions with markets and retailers

Define projects to optimize category performance and steer to conclusion

Build an understanding of product information systems and the interlinking functions – clarity on respective timelines

Personnel managed – yes Budget managed – no

Steer a strong relationship and ensure constant dialogue/feedback with

Your category across all functions, other categories and creation centers (if appl.)

Cross-functional team (Design, Development, CtC, Materials, Costing, Planning)

Markets and relevant key retailers

Manage a team to create industry leading products

Inspire, coach and lead; set framework for performance and growth

In-depth knowledge of respective product category

Advanced analytical skills, be solution driven and result oriented, strong business orientation

Ability to thrive in a fast paced environment

Strong communication skills

Lateral thinking and challenge status quo

Profound consumer, market and retail knowledge especially in regards to different needs of different countries/regions

Step up to conflicts and work towards a diplomatic solution

Execute change management

Cooperate effectively to maintain and develop trustful relationships

Ability to travel

Passion for sports

College degree, preferably in marketing/business /textile/fashion

Minimum of 8 years product marketing experience with FTW

First experience in managing and developing direct reports

Strong leadership skills

Experience in trade or sales is helpful

Fluent in English

PC skills (MS Office programs)