Director Product Marketing, KIDS APP

Job Title

Purpose: Recognize sport and consumer insights. Heavily influence category direction and drive its implementation. Execute strategies to tactical plans. Steer a cross-functional product creation team to deliver the category vision. Lead and develop creation of apparel team for Kids apparel.

Key Responsibilities:

• Manage a team and develop their functional and social skills using available resources to create a top performing team.
• Set and manage strategic category direction; ensure cross-functional alignment.
• Identify new business opportunities to drive innovation and/or commerciality.
• Develop an "all for one attitude" within the team to ensure smooth cooperation with interlinked departments.
• Have full understanding of the product creation process to drive it forward.
• Be a role model for all team members in regards to strategic direction and the product creation process.
• Show leadership through living the brand values while fostering a performance culture.
• Manage and develop optimum relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process.
• Challenge the cross-functional team to ensure creation of industry leading products.
• Analyze and report category business performance to ensure achievement of category KPIs.
• Positively represent the Creation team for Kids apparel both internally and externally.
• Work with the GCA BU (Business unit), Brand Marketing and Sports Marketing teams throughout the season to define strategic product direction.
• Build an understanding of product information systems and the interlinking functions – clarity on respective timelines.

Key Relationships:

• Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s.
• Cross-functional team (Design, Development, GTM, Materials, Costing, Planning).
• Markets and relevant key retailers.

Knowledge, Skills and Abilities:

• Project management, problem solving, working through ambiguity.
• Manage a team to create industry leading products.
• Inspire, coach and lead; set framework for performance and growth.
• In-depth knowledge of respective product category.
• Advanced analytical skills, be solution driven and result oriented, strong business orientation.
• Ability to thrive in a fast-paced environment.
• Strong communication skills.
• Lateral thinking and challenge status quo.
• Profound consumer, market and retail knowledge especially in regard to different needs of different countries/regions.
• Step up to conflicts and work towards a diplomatic solution.
• Execute change management.
• Cooperate effectively to maintain and develop trustful relationships.
• Ability to travel.
• Passion for sports.

Requisite Education and Experience / Minimum Qualifications:

• College degree, preferably in marketing/business/textile/fashion.
• Minimum of 8 years Product Marketing experience with APP, FTW or ACC background.
• Experience and excellent knowledge/solid insights on Kids category.
• Experience in trade or sales is helpful.
• Fluent in English is a plus.
• PC skills (MS Office programs).