Manager Sports Marketing, Individual Sports

Sports Marketing Manager

Scout, secure and manage the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

• Creating Training, Running and Outdoor Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
• Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
• Consistently and creatively communicating brand messages, values, and image
• Developing and optimizing partnerships within GCA

Key Responsibilities:

• Support the development of sports marketing strategies and plans for training, running & outdoor categories aligned with GCA business strategies and in line with global guidelines.
• Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)
• Responsible for the effective application/implementation of contractual rights granted on the local level
• Develop activation plan for Running/Outdoor Race and Training Events; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
• Develop a mid/long term strategic plan with running community in the local market in close cooperation with Senior Managers
• Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.
• Develop and drive unique marketing activities that support the business goals
• Manages product and service plans and leads team to provide world class/best in class service to assets
• Manage Sports Marketing Working Budget for assigned category
• Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets
• Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
• Develop the procedures and systems to control and track the distribution of promotional products

KPI:

• Effective use of assigned budget
• Manage execution and close year at budget
• Brand value index for Event and Race is increasing

Knowledge, Skills and Abilities:

• 10 years of experience in marketing required
• Bachelor degree required and advanced degree in business or related fields preferred
• A passion for and an understanding of Sports, esp. Running & Training category
• Experience on working with Sports Associations and Race Organizers
• Strong communication, influence skill and leadership
• Strong project management skill
• Good Interpersonal skills
• Good analysis and computer skill
• Microsoft Office: Advanced
• English: Advanced
• Local Language: Fluent