Manager Wholesale Marketing

Manager, Wholesale Marketing

As Manager, Wholesale Marketing, you will support the development and execution of US Account Marketing and Activation Plans for key wholesale accounts. This role plays a critical function in driving business growth and improving Brand Health KPIs by ensuring best-in-class marketing activations at the point of sale. You will work closely with Key Account Sales, Marketplace Merchandising, Brand Communications, Digital Activation, and Visual Merchandising teams to ensure alignment on brand, retail, and digital marketing strategies that enhance consumer engagement and sell-through. This role requires strong project management, cross-functional collaboration, and an ability to execute marketing programs that elevate the consumer experience while ensuring alignment with global and NAM brand priorities.

Key Responsibilities:

• Strategy Execution & Account Management
• Define and align seasonal marketing plans, ensuring integration of product, retail, and brand activities for key wholesale accounts.
• Execute account marketing calendars to secure brand presence, share of space, and consumer engagement across key wholesale partners.
• Collaborate with Key Account Sales and Merchandising teams to ensure marketing programs align with commercial objectives and sell-through priorities.
• Support the development of digital and omnichannel marketing strategies in partnership with Digital Activation teams.
• Serve as the key marketing contact for assigned accounts, ensuring marketing tools, campaigns, and activations are delivered on time and in full.
• Retail & Digital Activation
• Plan and execute in-store activations, product launches, and promotional campaigns in alignment with key seasonal priorities.
• Partner with Visual Merchandising and Retail Concepts teams to ensure high-quality retail execution that enhances consumer engagement.
• Work closely with retailers to drive conversion and sell-through, ensuring alignment between in-store and digital activations.
• Maintain an understanding of key consumer trends, retail behaviors, and competitive market dynamics to inform marketing strategies.
• Performance Measurement and Budget Management
• Track and report on the effectiveness of marketing activations, leveraging data and insights to optimize future investments.
• Ensure budget oversight and cost control, maximizing ROI on account marketing spend.
• Collaborate with Finance and Business Development teams to ensure efficient budget allocation and performance tracking.
• Cross-Functional Collaboration & Leadership
• Partner with internal stakeholders across Sales, Merchandising, Digital Activation, Brand Communications, and Visual Merchandising to deliver cohesive consumer experiences.
• Act as the consumer activation lead, providing input on marketing tools and assets required to drive engagement and commercial success.
• Share best practices and work cross-functionally with Global and NAM teams to drive a consistent and scalable marketing approach.
• Maintain strong relationships with retail partners, ensuring alignment on seasonal marketing priorities.

Knowledge, Skills, and Abilities:

• Strong brand marketing and project management experience, preferably within wholesale and the sporting goods industry.
• Highly collaborative with strong stakeholder management and communication skills.
• Ability to analyze and apply consumer insights, retail trends, and business data to optimize marketing programs.
• Strong problem-solving skills with a proactive mindset to mitigate delays and ensure executional excellence.
• Deep understanding of retail marketing, digital activation, and omnichannel strategies.
• Ability to work effectively within a fast-paced, cross-functional team environment.
• Intermediate to advanced proficiency in Microsoft Office (Excel, PowerPoint, Word).

Requisite Education and Experience / Minimum Qualifications:

• Bachelor's degree in business, Marketing, or a related field.
• 5-7 years of experience in brand marketing, digital marketing, wholesale marketing, or account management.
• Previous experience in trade marketing, retail activation, or category marketing within a consumer-focused brand.
• Proven ability to execute account-based marketing strategies with a focus on consumer engagement and sell-through.
• Equivalent combination of education and/or experience may be substituted for degree.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.