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Product Manager, FTW SPW

Own the product and ranging strategy for FTW SPW across markets
Shanghai
Mid-Level
2 days ago
Adidas

Adidas

Designs and manufactures performance sportswear, footwear, and accessories, blending athletic innovation with global lifestyle and fashion appeal.

Product Manager, FTW SPW

Area: Global Brands – adidas brand

Location: Shanghai

GSMS Grade: M4

Purpose & Overall Relevance for the Organization:

Be the consumer and sport expert Influence and execute the category direction Work with all necessary functions to deliver the category business objectives Create ranges within the category from both and image and commercial point of view

Key Responsibilities:

Influence and implement strategic category direction, proactively set range direction for both SPW and FOS Identify new business opportunities to drive innovation and/or commerciality Show full understanding and drive the product creation process whilst managing all tasks within the given time frames Become a role model for other team members with regards to product creation process Show leadership through living the brand values Build and maintain a strong relationship with cross-functional teams and with interlinked departments to enable an efficient product creation process; ensure product excellence Proactively analyze business, draw conclusions and act upon the key findings, drive profitability and efficiency Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines High level of product expertise to create industry leading products Be a competent partner for product and ranging discussions with markets and retailers Prepare and present ranges and business related topics - with respective audience in mind - by using relevant structure and content Identify projects to optimize category performance; work independently and steer to conclusion

Key Relationships:

Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s Cross-functional team (Design, Development, Materials, Costing, Planning) Markets and relevant third parties

Knowledge, Skills and Abilities:

Lateral thinking and challenge status quo Communication skill set, including effective negotiation and clear transportation of information Step up to conflicts, work towards a diplomatic solution Be open for change, support execution of change management Cooperate effectively to maintain and develop trustful relationships Basic leadership skills esp. in driving ad hoc projects independently Work independently as well as part of a team Efficiently plan and prioritize daily work In-depth knowledge of respective product category Advanced analytical skills, be solution driven and result oriented Ability to travel Passion for sports

Requisite Education and Experience / Minimum Qualifications:

College degree, preferably in marketing/business/textile/fashion Minimum of 6 years Product Marketing experience with FTW background Experience in trade or sales is helpful Fluent in English PC skills (MS Office programs)

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Product Manager, FTW SPW
Shanghai
Product
About Adidas
Designs and manufactures performance sportswear, footwear, and accessories, blending athletic innovation with global lifestyle and fashion appeal.