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Product Manager, Ori/bb

Own the product range development and execution for sport/street categories from concept to consumer
Shanghai, Shanghai, China
Mid-Level
1 month ago
Adidas

Adidas

Designs and manufactures performance sportswear, footwear, and accessories, blending athletic innovation with global lifestyle and fashion appeal.

Job Title

Purpose & Overall Relevance for the Organization:

Bring consumer and sport/street insights into your concepts

Execute the category direction and drive implementation

Work with all creation functions to deliver product concepts and execute strategic plans to win local markets

Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

Proactively manage range direction and sharpen the creation direction within the sport/street area to create leading products winning the market

Propose a clear strategy for the range and execution plan, be considered as a range expert by key relation team and markets

Good understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market

Work within cross-functional teams and with interlinked departments to enable an efficient product creation process with an optimum product outcome

Actively analyze business, draw conclusions and propose action steps

Strong knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating

Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content

Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts

Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery

Key Relationships:

Maintain a strong relationship and ensure constant dialogue/feedback with:

Business unit and across other BU´s

Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)

FTW team to create concrete head to toe look

Knowledge, Skills and Abilities:

Strong knowledge of sport/street industry and familiar with local market landscape to ensure right strategic findings to win

Deep product knowledge of product creation, consume and retail knowledge in regard to fulfill different needs within GCA market

Strong communication skills - transport and delivering information clear and effectively

Cooperate well and effectively to maintain and develop trustful relationships with cross function

Work independently as well as part of a team

Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment

Strong analytical skills, be solution driven and result oriented

Ability to travel

Actively interested in lifestyle and/or fashion, passion for sport

Requisite Education and Experience / Minimum Qualifications:

College degree, preferably in marketing / business / fashion

Minimum of 4 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred

Experience in trade, vertical retail business model or sales is helpful

Fluent in English

PC skills (MS Office programs, especially PowerPoint and Excel)

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Product Manager, Ori/bb
Shanghai, Shanghai, China
Product
About Adidas
Designs and manufactures performance sportswear, footwear, and accessories, blending athletic innovation with global lifestyle and fashion appeal.