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Senior Designer, KIDS FTW

Lead the development of innovative kids' footwear collections for the China market
Shanghai
Senior
1 week ago
Adidas

Adidas

A global sportswear brand known for its athletic shoes, clothing, and accessories.

Kids Ftw Design

Responsible for driving a creator culture to deliver against leading stories and product collections in the Kids' Footwear segment.

Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.

Key responsibilities include:

Being a Consumer Obsession champion with a special emphasis on winning the China consumer

Extending Kids' FTW strategy in the given segment and maintaining connectivity to Germany HQ creatives to ensure a one brand consumer facing message

Advocating story telling throughout the design team and driving intuitive visual solutions in product concepts

Designing concepts and products that maintain consumer advocacy whilst delivering against the product brief

Being a creator and an innovator always exploring fresh executions and materialization

Motivating and guiding junior designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

Presenting stories and ideas cross functionally with effectiveness to gain consensus

Always staying up to date on the latest trends both externally and internally

Being responsible to drive team members and work within the constraints of close to market dynamics and speed

Living the behavior philosophy of the brand built around creativity, collaboration and confidence

Key relationships include:

Fellow designers

Product Marketing

Product Development

Global Design Lead

Knowledge, skills and abilities include:

Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization

Key insights into kids FTW market landscape

Ability to excel and thrive in a team environment with a high level of diversity

Deep knowledge of footwear creation process and how cross functional members contribute

Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes

Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios

Knowledge of design, development and marketing processes with a passion for ideation sharing

Intellectually curious and always seeking the new

Requisite education and experience/minimum qualifications include:

Bachelor or University Degree in industrial design or related educational experience and at least 8 years related work experience

Experience in Kids' footwear design with totally new experience being a must

Cross functional expertise in addition to Design would be advantageous

IT: Superior experience in usage of all key design software and systems, expert in Design apps, AI, etc.

Basic communication skills in English

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Senior Designer, KIDS FTW
Shanghai
Design
About Adidas
A global sportswear brand known for its athletic shoes, clothing, and accessories.