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Senior Product Manager, Kids APP

Lead the creation of a market-winning kids apparel product range for local markets.
Shanghai
Senior
1 month ago
Adidas

Adidas

A global sportswear brand known for its athletic shoes, clothing, and accessories.

Senior Product Manager, CCS Kids Pm App

Purpose & Overall Relevance for the Organization:

  • Bring consumer and industry insights into your concepts
  • Execute the category direction and drive implementation
  • Work with all creation functions to deliver product concepts and execute strategic plans to win local markets
  • Create ranges within the category from both an image and commercial point of view

Key Responsibilities:

  • Proactively manage range direction and sharpen the creation direction within kids area to create leading product winning the market
  • Propose a clear strategy for the range and execution plan, be considered as a range expert by key relation team and markets
  • Show full understanding of the product creation process whilst managing all tasks within the given time frames, with special attention to speed to market
  • Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
  • Strong & actively analyse business, draw conclusions and propose action steps
  • Strong knowledge of product information systems and the interlinking functions to maintain and enable smooth product info updating
  • Prepare and present ranges and business-related topics - with respective audience in mind - by using relevant structure and content
  • Actively provide input for setting the CtC (Concept to Consumer) direction and implement it into relevant ranges in partnership with CtC counterparts
  • Work independently on projects and follow up on project development, be proactive, flexible, solution driven to ensure project delivery

Key Relationships:

  • Maintain a strong relationship and ensure constant dialogue/feedback with business unit and across other BU´s
  • Cross-functional team (Design, Operations, Materials, Costing, Planning, Process)
  • Global headquarter and key APAC counterpart (JP/KR/EM)
  • FTW / ACC team to create concrete head to toe look

Knowledge, Skills and Abilities:

  • Strong knowledge of kids apparel industry and familiar with local market landscape to ensure right strategic findings to win
  • Deep product knowledge of product creation, consume and retail knowledge in regard to fulfill different needs within GCA market
  • Strong communication skills - transport and deliver information clear and effectively
  • Cooperate well and effectively to maintain and develop trustful relationships with cross function
  • Work independently as well as part of a team
  • Plan and prioritize daily working time effectively with the ability to work in a fast-paced environment
  • Strong analytical skills, be solution driven and result oriented
  • Ability to travel
  • Actively interested in lifestyle and/or fashion, passion for sport
  • People management experiences would be a plus but not mandatory

Requisite Education and Experience / Minimum Qualifications:

  • College degree, preferably in marketing / business / fashion
  • Minimum of 7 years Product Marketing experience with APP background in/or Sport/Street/Fashion brands, experienced in large business scale will be preferred
  • Preferably with kids-wear background
  • Experience in trade, vertical retail business model or sales is helpful
  • Fluent in English
  • PC skills (MS Office programs, especially PowerPoint and Excel)
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Senior Product Manager, Kids APP
Shanghai
Product
About Adidas
A global sportswear brand known for its athletic shoes, clothing, and accessories.