Sr. Manager Trade Marketing

Trade Marketing Manager

The Trade Marketing Manager is responsible for connecting the brand strategy with the local channel needs, designing, optimizing, and executing the annual marketing calendar by channel and account, both in the physical and digital environment. They are responsible for ensuring executive excellence at the point of sale and omni-channel consistency, with a focus on sustained brand growth. This role combines strategic vision, data analysis, team leadership, and strong commercial orientation to elevate the brand experience and accelerate sell-out in a dynamic and highly competitive environment.

Principal Responsibilities:

• Lead the creation of the marketing calendar aligned with global guidelines, regional priorities, and local adaptations.
• Design integrated marketing plans by client that ensure consistency (global footprint) and relevance both in physical and digital points of sale, always aligned with the commercial vision of the channel.
• Be the point of contact between marketing and commercial teams.
• Ensuring strategic alignment, facilitating planning and follow-up meetings. Monitoring channel KPIs (SOM, Share of Space, traffic, conversion, net sales (SI & SO), margin, ST, ROI) for identification of opportunities and correction of deviations.
• Adapt content, visuals, and promotions to each environment, ensuring connection with the shopper and correct product visibility.
• Lead the strategy of segmenting accounts and stores by potential and strategic role, considering the competitive environment and future potential (e.g., Location, Key Trade Zones, Type client (Fashion, multi-specialists, generalist)).
• Effectively manage the trade marketing budget (SWB) by client and campaign, measuring return per account and per channel. Report to channel and finance these metrics on an ongoing basis.
• Lead the Go to Market process (GTM) with a strategic vision, pushing the growth pillars in a timely manner, aiming to achieve the medium and long-term objectives with the necessary support with the appropriate planning.
• Develop ad-hoc proposals to the strategic needs called sell-in tools. Lead and implement the Showroom within the framework of the GTM process.
• Lead a multifunctional team (planners, executives, designers, agencies, suppliers) with a focus on accountability and excellence in execution.
• Ensure correct alignment and relationship at the regional level of the Omnichannel team.
• Active and proactive relationship with the local marketing team (Brand Comms, Category Managers, and Marketing Operations) to ensure alignment with the corporate strategy.
• Active and proactive relationship with the Omnichannel Chile team to ensure internal alignment and consistency in implementations.

Required Profile:

Education:

- Professional degree in Commercial Engineering, Marketing, Business Administration, or related fields. - Desirable MBA or diploma in Strategic Marketing, Retail, or eCommerce.

Work Experience:

- Minimum 6 years of experience in Trade Marketing, Customer Marketing, or Commercial Marketing roles. Execution of campaigns in multi-format channels.

- Demonstrated experience in managing diverse teams in challenging environments.

- Demonstrated experience in omni-channel environments (physical and digital retail).

- Desirable experience in mass consumption and/or retail.

Technical Knowledge:

- Mastery of analysis tools (Excel, Power BI, Segmenta, Google Analytics), advanced level and MS Office Power Point advanced level.

- Demonstrable capacity

- Deep knowledge of eCommerce (digital visual merchandising strategy, promotions, conversion metrics).

- Experience working with account segmentation models and resource planning.

Key Skills:

- Strategic thinking and strategic vision.

- Ability to adapt to changing priorities and dynamic environments.

- High analytical capacity and orientation to commercial performance and management of external clients.

- Disciplined and effective execution.

- Empathetic and mobilizing leadership of internal and external teams.

- Excellent communication, negotiation, and relationship skills.

- Tolerance to pressure and ability to effectively prioritize.

- Fluent English language: written and spoken.

At adidas, we value diversity, support the inclusion of all people, and encourage individual expression. In the framework of Law of Inclusion No. 21.015, we incentivize the inclusion of people with disabilities in the world of work.